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Brief
Overview
Arete Solutions focuses mainly on advising and supporting governments and corporate leaders on matters related to IT, cybersecurity, governance, risk, and compliance. From performing assessments to documenting, delivering plans, policies, and managing staff technical programs, Arete Solutions also helps to resell enterprise hardware and software tools.
Arete Solutions was looking for an ideal partner to collaborate on redesigning its existing website using Webflow, because the owner Dan Holland loves the simplicity and design outputs offered by Webflow.
Services provided
Webflow implementation
UIUX Designs in Adobe Xd
SEO improvements
During our work with IOS List, we embarked on a creative journey to reshape its online presence. We enhanced the website using Webflow, incorporated automation with Airtable, and ensured secure transactions with Stripe. User Experience Optimization refined every detail for seamless navigation. Integration of Google Maps API added interactive property exploration. Our efforts aimed not just at creating a website, but at building a portal for the future of IOS exploration.
Technologies used
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Challenges
Mr. Holland of Arete Solutions came to us as a referral from a previously satisfied customer. Dan was looking for a professional looking website that fit his industry -- cyber security. But he did not want an overly-techy look. And, he wanted his new website to use colors on the “cool” end of the spectrum with dark pastels.
His company caters to four different types of audiences, including: Governments, Enterprises, Small and Medium businesses (SMB), and Partners. However, his previous website failed to do its job of connecting with its audiences. That is where we came in.
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Our approach
Arete Solutions wanted to renovate its existing website, focusing on his key target audiences, which would help him with good organic SEO and focus on his niche. As we had suggested to them having different forms for each audience page to provide better lead management, that also worked great for Dan for targeting. We used Adobe Xd to put this website redesign together visually, while implementing using Webflow for the front-end. And finally, our team wrote custom scripting to build a filterable resources library for their shiny, elegant new website.
Dan was very pleased with the results of this project. And he was excited to start showing it off to his clients.
Strategy
We embarked on a journey to completely redesign the website using Webflow, focusing on improving user experience at every step. By integrating Airtable, we automated data management processes, eliminating the need for manual work and ensuring accuracy. Stripe integration strengthened the website's security and introduced subscription options. We expanded our scope by integrating the Google Maps API, offering users interactive property exploration features. Every aspect of the interface was meticulously crafted for optimal engagement and responsiveness. Our collaboration with the client was pivotal, as we worked together to incorporate feedback and preferences seamlessly.
Implemented workflow
These are the 3 main workflows that we implemented
Property listing
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Professional Profile
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Company Profile
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Custom designed Illustrations
Website redesign and development, focusing on target audiences
Arete Solutions wanted to renovate its existing website. The key focuses were on reaching their target audience, improving organic SEO and setting up a new website that would help them drive new traffic and aquire new clients, and also to show the world that they had a presence online. From custom forms for each audience page to provide better lead management, to using Adobe Xd to put this website redesign together visually, to writing custom scripting to build a filterable resources library for them, Dan was very pleased with the results of this project. And he was excited to start showing it off to his clients.
Aesthetics,
convenience,
...and sales
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