Search Engine Optimization

Search optimization is one of the best marketing strategies for businesses, helping them to attract users, drive traffic from search engines, thereby helping in business growth. Search optimization might sound easy for many but it could be challenging if you are not really clear about the differences between SEO and SEM.

Although the practices that SEO and SEM follow might sound the same, it is important to understand that these are two entirely different

When you take up a project, you would have noticed that all clients have a common question: which website builder or platform would suit our business requirements the best? Now, as a designer, you know it is not easy to answer this question but once you start using a specific website platform for a project, you realize if it was the right choice or not.

A lot of factors come into play when deciding

Building a website from the scratch is no longer challenging as it used to be in the traditional days of the web. However, before you decide to build a new website, it is always good to think if you really need to rebuild it. Well, obviously, you need to incorporate all the latest features and functionalities to fulfill the demands of the changing consumer behavior. But do you really want to spend all