Web Design & Internet Marketing Blog

14Jan
Why is Live Chat Important for Business

Why is Live Chat Customer Support Important for Business?

CRM No Comments

Live chat customer support has become the backbone of businesses. According to a survey metrics published by emarketing, for more than 35% of respondents, the live chat session motivated them to make their purchase. Another 60% of respondents were likely to return to the site for future purchases.

In brief:

Live chats have become integral to businesses as they provide a way for businesses to connect with and support their customers in real time.
In addition to improving

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10Jan
Online Reputation Management Why Your Brand Needs It

Online Reputation Management: Why Your Brand Needs It?

CRM, Digital Marketing No Comments

As they say, “there is always a calm before the storm.” Yes, in the world of online marketing, it is always calm when you sit there doing nothing to protect your brand. If you don’t act quickly, you are paving the way for the storm, jeopardizing your brand’s reputation. 

One negative word gets out and the brand lands into an uncertain pool of trouble, which will be challenging to manage if not taken care of immediately.

While

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07Jan
Influencer Marketing Trends to Watch in 2022

Influencer Marketing Trends to Watch in 2022

Digital Marketing, Marketing No Comments

After Netflix premiered its most-viewed series, Emily in Paris a year ago, the term influencer started making sense. In the critically acclaimed web series, the lead character, Emily, who works as an influencer for a marketing agency, can be seen walking around Paris, capturing moments and promoting businesses. 

The show introduced most of us to the concept of influencers. In fact, if we were to overlook the cheesy parts, we can take a page or two

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03Jan
Tips to Improve User Experience

5 Essential Tips to Improve User Experience

SEO, Web Design No Comments

Design is the core of any website. We are uncertain about the excitement that the year 2022 holds. However, we can expect a variety of trends to unfurl in the world of web design to enhance user experience.

Some trends flourish, while some wither away over time. There are those trends that return. Navigating through this changing landscape while adapting to these trends makes website development exciting and challenging at the same time.

In this article, we

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28Dec
A-B Testing Is it worth it for small businesses

A/B Testing: Is it Worth it for Small Businesses?

Digital Marketing, Marketing, SEO No Comments

One of the best ways to examine your online marketing strategies is by implementing A/B testing. Using A/B testing to compare the strategies will help you understand what works best and what needs to be reconsidered. Wikipedia coins A/B testing as a randomized experiment involving two variants: A and B, acting as the controls and variations in a controlled environment.

Besides marketing strategies, A/B testing or split testing can be used to compare different versions of

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22Dec
How to Get Online Reviews for Your Business

How to Get Online Reviews for Your Business

Digital Marketing, Marketing, SEO No Comments

You might be serving your customers well by offering satisfactory services. Have you checked what they are saying about you? Their opinions are valuable in determining the growth and success of your business.

Monitor customer feedback and implement these recommendations to enhance your offerings.

If you have no experience in requesting online reviews for your business, hire an online marketing expert to assist you. In this article, we will offer multiple tips to request reviews. If you

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16Dec
Google URL Builder Learn to Track Campaigns in Google Analytics

Google URL Builder: Learn to Track Campaigns in Google Analytics

Digital Marketing, SMO No Comments

How often do you track your ad campaigns? After creating an ad campaign, some businesses neglect or forget to track the results. However, this creates a gap in their understanding of whether the ads are working or not. Tracking your ad campaigns daily offers insights into whether your campaigns are effective or not.

As the name suggests, “Pay-per-click management campaigns,” a lot is at stake and you need to find out if your strategies are working

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11Dec
Inbound vs. Outbound Marketing What’s the Difference

Inbound vs. Outbound Marketing: What’s the Difference?

Digital Marketing, SEM, SEO, Social Media No Comments

Marketing is a business concept in which marketers tend to do everything in their power to grab their audiences’ attention. You come up with a variety of strategies. Often, you must mix some of these strategies and experiment to see what works well with your people. Some strategies might seem to resonate with your audiences, while others need to be tweaked. In the wide arena of business, outbound marketing and inbound marketing have found a

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07Dec
Expert Tips For Building The Perfect Product Page

Expert Tips For Building The Perfect Product Page

Web Design, Website Development No Comments

“Customer order placed” is one of the most exciting notifications that business owners or marketers love to find in their inboxes. However, a lot of work has to be done before a customer decides to place the product order. Starting from customers finding the product to ordering it, an entrepreneur’s journey includes a lot of uncertainties.

We never know what will happen next. A user reaches your site, finds your product, and even adds it to

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03Dec
Mobile-First Web Design Why You Should Make it a Priority

Mobile-First Web Design: Why You Should Make it a Priority?

SEO, Web Design No Comments

Today, over 75% of baby boomers use mobile phones for accessing over 65% of the web. According to a survey, 35% of users reported that they prefer using personalized apps and websites, while over 60% of users prefer to receive personalized messages based on their previous purchases or actions.

The increase in demand for personalized apps, websites, and people’s preference for accessing their favorite businesses via mobile phones makes it important that businesses choose a mobile-first

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