Web Design & Internet Marketing Blog

31Aug
Google dynamic search ads

Google Dynamic Search Ads: What You Need to Know

Digital Marketing, PPC, SEM No Comments

Help your customers find your business or products with ease when they are searching on Google. Using Dynamic Search Ads, you can use your website’s content for running ad campaigns. Dynamic Search Ads come in handy when you are experiencing any concerns with your keyword-based campaigns.

The concept of Dynamic Search Ads revolves around everything on your website. These ads will use the content on your website to generate headlines and landing pages, thereby saving time

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26Aug
Technical SEO audits

Technical SEO Audits: Find Your SEO Mistakes

SEO No Comments

Search engines are a major part of any business. If reports are to be believed, over 60% of all online experiences are brought by the search engines. Over 50% of a website’s traffic comes from organic search.

And, the surprisingly sad fact is that only 0.78% of these searchers manage to click beyond the results on the first page of Google. So, a website that fails to make it to the first page of the SERPs

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20Aug
Easy link building strategies

Easy Link Building Strategies

Content Marketing, Digital Marketing, SEO No Comments

You can acquire hyperlinks for your website from other websites and this amazing process of link building is still one of the expert recommendations to drive traffic.

When it comes to search engine optimization (SEO), link building will help to increase not only the quantity but also the quality of inbound links to a web page, thereby improving the site’s ranking. Unlike earlier, today link building focuses on acquiring high-quality links rather than increasing the quantity

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16Aug
Linkedin marketing

How to Use LinkedIn to Generate B2B Leads

Marketing, SMO, Social Media No Comments

The sole focus of any business that wants to grow and thrive in the ever-competitive world is lead generation.

What else can be done to drive a consistent revenue? You might be having a number of lead-generation tactics in place. Some of these marketing and sales tactics work wonders in generating leads, while some of those might not be commendable as they fail to generate leads. So, your focus has to be on having well-defined strategies

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12Aug
Logo design ideas

Design the Perfect Logo for Your Business

Logo Design No Comments

There are a number of designers who draw inspiration from others’ works and happen to design similar logos, which belong to the generic category. People tend to forget such logos. What is the difference? Is there anything unique that people can spot to say this logo is different? There are those brands that have easily recognizable logos – the ones that stay etched on the memory.

There should be something about a logo that would make

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05Aug
copywriting tactics

Become a Better Blogger: Powerful Copywriting Tactics

Content Marketing, Marketing, SEO No Comments

Writing could be an overwhelming process. If it is not working, you might feel annoyed and might not want to do it again. We have all gone through writer’s block at some point or the other. But, gradually, we get over it. However, what about writing a strong and powerful copy that resonates with your readers?

How many times have you failed at giving them something they would find valuable? Most often, we are caught up

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30Jul
Why mobile and desktop rankings are different

Why Mobile and Desktop Rankings are Different

Digital Marketing, SEO No Comments

Today, people have the advantage of the internet – which takes them to any site of their choice, regardless of their location. This is when Google started working on improving its algorithm, specifically focusing people who use devices, such as smartphones for search purposes. A smoother experience requires some of the best SEO practices to be implemented. According to sources, over 60% of all the internet time is spent on mobile. This stat alone implies

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26Jul
Keyword match types for Google Ads

Keyword Match Types for Google Ads: Everything You Need to Know

PPC, SEM No Comments

Whenever you are choosing keywords for your marketing campaign, the list should be the best because these keywords are at the heart of any campaigns. The keywords that are entered into Google or any search engines are intended to drive organic and non-organic traffic.

What are Keywords?

Whenever people make a search, they use certain terms which are the words or phrases that are used to match ads. These words or phrases are referred to as Keywords.

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20Jul
List of Google penalties and how to recover

List of Google Penalties and How to Recover

Digital Marketing, SEO No Comments

As a webmaster, you are always working on safeguarding your site against Google Penalties. No one wants to see their valuable time and effort being drained just because they failed to meet Google’s standards. A Google Penalty is capable of bringing down your site’s rankings in the SERPs and if your site disappears from the SERPs, how would you drive traffic, generate leads and increase sales?

It is indeed one of the nightmares that no one

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14Jul
Google Ads recommendations, what you need to know

Google Ads Recommendations: What You Need to Know?

Digital Marketing, PPC, SEM No Comments

As advertisers look for new ways to market and promote their products, Google always comes up with interesting Ads recommendations to help them out. Google’s recommendations are intended at making things much easier for advertisers. However, it is recommended that you take a closer look at these recommendations and implement only the ones that would bring your results, rather than wasting a whole lot of time on something that would negatively impact your ad campaigns.

Recently,

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