Category Archive for : ‘SEM’

26Jul
Keyword match types for Google Ads

Keyword Match Types for Google Ads: Everything You Need to Know

PPC, SEM No Comments

Whenever you are choosing keywords for your marketing campaign, the list should be the best because these keywords are at the heart of any campaigns. The keywords that are entered into Google or any search engines are intended to drive organic and non-organic traffic.

What are Keywords?

Whenever people make a search, they use certain terms which are the words or phrases that are used to match ads. These words or phrases are referred to as Keywords.

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14Jul
Google Ads recommendations, what you need to know

Google Ads Recommendations: What You Need to Know?

Digital Marketing, PPC, SEM No Comments

As advertisers look for new ways to market and promote their products, Google always comes up with interesting Ads recommendations to help them out. Google’s recommendations are intended at making things much easier for advertisers. However, it is recommended that you take a closer look at these recommendations and implement only the ones that would bring your results, rather than wasting a whole lot of time on something that would negatively impact your ad campaigns.

Recently,

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30Jun
SEO vs SEM

SEO vs SEM: Which is Better for Your Business?

SEM, SEO No Comments

Search optimization is one of the best marketing strategies for businesses, helping them to attract users, drive traffic from search engines, thereby helping in business growth. Search optimization might sound easy for many but it could be challenging if you are not really clear about the differences between SEO and SEM.

Although the practices that SEO and SEM follow might sound the same, it is important to understand that these are two entirely different approaches that

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15Jun
Tips to structure a perfect Ad Campaign

Tips to Structure a Perfect Google Ad Campaign

PPC, SEM No Comments

Google Ads makes it easier to create text ads, image or display ads, mobile ads and so on. If you are looking for ideas to create a perfect Google ad campaign, we will take you through the step-by-step guide as Google puts it.

At Seattle New Media, we provide pay-per-click (PPC) services to help you with your business goals.

Let us start with ad creation

Google Ads or otherwise known as Google AdWords is Google’s advertising service. Businesses

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22May
PPC optimization strategies to increase conversions

PPC optimization strategies to increase conversions

Digital Marketing, PPC, SEM No Comments

To date, PPC is one of the most popular and preferred advertising ways to reach out to new leads, and grow sales. So, most businesses tend to include PPC as one of their advertising strategies.

When running a PPC ad, the focal point is enhancing conversion rates. In this blog post, we are discussing PPC strategies that will help increase conversions.

The first step to implementing a PPC strategy revolves around researching the right set of keywords

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