Marketers use data to reach out to a wide range of audiences. This data is mostly in the form of ads. If you think from the perspective of a consumer, targeted advertising is something no one likes. Based on a research conducted by the Pew Research Center, four in five Americans are worried about the risks posed by data collection as the brands do not reveal what they are doing with the data.
While brands expect
Are your current marketing efforts failing to attract customers and engage them?
According to sources, only 2% to 4% of site visits end up as transactions. If your business is going through such a phase, it is high time you started rethinking your marketing strategies.
Have you thought of running a remarketing campaign on Google? Running a remarketing campaign will help you to persuade your users to take the desired action, such as make a purchase, subscribe,
Today, all businesses have an active presence online. Currently, the COVID-19 pandemic has impacted our lives, affecting the way we shop. Customers prefer shopping online and businesses are ready to bring them their favorite brand at their fingertips.
Every business targets a different group of customers, so the kind of promotion that applies to each business varies. That means you would need to plan your budget based on the customer category you target.
At Seattle New Media,
Everything comes with a price. When someone clicks on your ad on Google, it brings you excitement. But this click doesn’t come free of cost. Google charges a price for every click on your ad and this price is known as Cost per Click (CPC).
CPC, being the foundational metric of the AdWords Campaigns, determines the cost of each click per ad. Unless you have a good understanding of the AdWords bidding strategy, it would be
Generating leads is one of the essential tasks of any business. Increased traffic means that more people are connecting with your business. It helps to increase the reach among customers. The traffic on your website represents the number of people who are visiting your website. So increased traffic means that more people are reaching your targeted page.
When it comes to the website’s traffic, it is of two types— organic and paid traffic. Organic traffic means
