Google Ads Negative Keywords & How to Use Them
A carefully strategized PPC campaign that includes negative keywords offers an improved click-through rate (CTR). A CTR is the percentage of people who accessed your ad and clicked on it. Negative keywords in PPC campaigns help improve conversion rate, i.e., the percentage of people who clicked on your ad and converted. Another benefit of using negative keywords in PPC campaigns is an improved quality score (A Google AdWords quality score determines the performance of your