Category Archive for : ‘PPC’

A carefully strategized PPC campaign that includes negative keywords offers an improved click-through rate (CTR). A CTR is the percentage of people who accessed your ad and clicked on it. Negative keywords in PPC campaigns help improve conversion rate, i.e., the percentage of people who clicked on your ad and converted. Another benefit of using negative keywords in PPC campaigns is an improved quality score (A Google AdWords quality score determines the performance of your

We are all building brands. But, what if the audiences don’t like the brand? Or in the worst-case scenario, what if no one knows your brand exists. Just by building a brand, we can’t trust that people will know about it.

While people come across numerous new and old businesses on a daily basis, you can’t expect them to remember one single brand. What is so special about your brand that it stands apart from the

Help your customers find your business or products with ease when they are searching on Google. Using Dynamic Search Ads, you can use your website’s content for running ad campaigns. Dynamic Search Ads come in handy when you are experiencing any concerns with your keyword-based campaigns.

The concept of Dynamic Search Ads revolves around everything on your website. These ads will use the content on your website to generate headlines and landing pages, thereby saving time