Category Archive for : ‘Marketing’

16Dec

Digital Marketing Metrics & Performance Indicators That You Should Be Tracking

Marketing No Comments

Highlight: The KPIs come from different types of social media platforms, web analytics tools, and PPC tools as well as the marketing automation and lead conversion tools that you use. 

Metrics are essential for you to track the output of your digital marketing efforts. That equips you to plan for better campaigns. Every company these days makes use of different kinds of digital marketing efforts. And it is a continuous journey of experimentation, measurement, and optimization.

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21Nov

Marketing Automation Tips for Small Businesses and Startups

CRM, Marketing No Comments

Nowadays, every business is utilizing marketing automation platforms to grow their business. Marketing automation is a process that enables marketing software to take over repetitive marketing tasks from people. It allows organizations to automate, and measure marketing tasks including email automation, social media marketing, website promotion, and other digital campaigns. All of these ties back to metrics and analytics so as to increase operational efficiency and revenue growth. Marketers use marketing automation tools to plan,

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13Nov

Reasons Why You Should Focus on Your Email Marketing Campaign

CRM, Marketing No Comments

You may have heard the term email marketing before; but you may not exactly know what email marketing is and why it is essential to focus on it. Email marketing is the process of sending commercial messages to targeted customers through email. It is a powerful way to connect with people. Effective email marketing campaigns convert prospects into customers. Although businesses of any size can benefit from email marketing, it is incredibly valuable for small

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28Jul

How A Small Business Can Take Advantage Of Email Marketing

Marketing No Comments

Although businesses of any size can benefit from email marketing,  the specialized technique is especially valuable for small businesses. Email is a major part of our lives as professionals, individuals, and, truly, even consumers. It’s very important for small businesses to decide where to allocate their marketing dollars.

So, in order to generate new leads while managing your present clients, you have to ensure that the digital marketing strategies you are utilizing are financially savvy and

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