Category Archive for : ‘Digital Marketing’

04Oct
Audio SEO Best practices & optimization techniques

Audio SEO: Best Practices & Optimization Techniques

Digital Marketing, SEO No Comments

Are your efforts at optimizing audio content failing to bear results? You need to try newer strategies to enjoy the untapped potential of audio content when they appear in search results.

Today, there is an increase in demand for smart assistants, audiobook content, and podcasts and this demand is rising at an unimaginable speed. You can see audio content is being positioned on the first page of the SERPs. This rising popularity of audio content gives

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20Sep
Meta tags for SEO - Best practices

Meta Tags for SEO: Examples & Best Practices

Digital Marketing, SEO No Comments

Behind every successful website is a successful SEO strategy. Implementing Google’s SEO best practices is the key to creating an SEO strategy that would drive the desired results. A blog post that makes it to page one of Google has its fair share of challenges, but the results are irreversible.

In this blog post, we’ll look into the role of metadata in guiding search engines to access and index site information, and assign rankings for search

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10Sep
Tips for a Brand Awareness Campaign

Tips for a Brand Awareness Campaign

Digital Marketing, PPC, SEM No Comments

We are all building brands. But, what if the audiences don’t like the brand? Or in the worst-case scenario, what if no one knows your brand exists. Just by building a brand, we can’t trust that people will know about it.

While people come across numerous new and old businesses on a daily basis, you can’t expect them to remember one single brand. What is so special about your brand that it stands apart from the

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03Sep
Guide to Email Marketing

A Beginner’s Guide to Email Marketing

Digital Marketing, Email Marketing No Comments

How do you keep your audiences informed and engaged about your brand and its offerings? Start building a great email marketing campaign to generate a great ROI, by engaging your potential targets and growing sales.

What is email marketing?

Email marketing refers to a marketing technique, where you use commercial emails to connect with people and sell them your products or services.

With email marketing, you can accomplish your business goals with ease as it helps to drive

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31Aug
Google dynamic search ads

Google Dynamic Search Ads: What You Need to Know

Digital Marketing, PPC, SEM No Comments

Help your customers find your business or products with ease when they are searching on Google. Using Dynamic Search Ads, you can use your website’s content for running ad campaigns. Dynamic Search Ads come in handy when you are experiencing any concerns with your keyword-based campaigns.

The concept of Dynamic Search Ads revolves around everything on your website. These ads will use the content on your website to generate headlines and landing pages, thereby saving time

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