Category Archive for : ‘Digital Marketing’

16Dec
Google URL Builder Learn to Track Campaigns in Google Analytics

Google URL Builder: Learn to Track Campaigns in Google Analytics

Digital Marketing, SMO No Comments

How often do you track your ad campaigns? After creating an ad campaign, some businesses neglect or forget to track the results. However, this creates a gap in their understanding of whether the ads are working or not. Tracking your ad campaigns daily offers insights into whether your campaigns are effective or not.

As the name suggests, “Pay-per-click management campaigns,” a lot is at stake and you need to find out if your strategies are working

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11Dec
Inbound vs. Outbound Marketing What’s the Difference

Inbound vs. Outbound Marketing: What’s the Difference?

Digital Marketing, SEM, SEO, Social Media No Comments

Marketing is a business concept in which marketers tend to do everything in their power to grab their audiences’ attention. You come up with a variety of strategies. Often, you must mix some of these strategies and experiment to see what works well with your people. Some strategies might seem to resonate with your audiences, while others need to be tweaked. In the wide arena of business, outbound marketing and inbound marketing have found a

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17Nov
How Long Does SEO Take to Show Results

How Long Does SEO Take to Show Results?

Digital Marketing, SEO No Comments

Whenever we take up a digital marketing project, the one question that our clients have in common is how long does SEO take to show results? Undoubtedly, SEO plays a vital role in determining the visibility of a website. But, there is no ideal answer to when SEO will start driving sales or improve the site’s rankings. Unlike paid advertising techniques that show results instantly, SEO can take months, maybe a year.

Our team of experts

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08Nov
Google Ads Negative Keywords & How to Use Them

Google Ads Negative Keywords & How to Use Them

Digital Marketing, PPC, SEM No Comments

A carefully strategized PPC campaign that includes negative keywords offers an improved click-through rate (CTR). A CTR is the percentage of people who accessed your ad and clicked on it. Negative keywords in PPC campaigns help improve conversion rate, i.e., the percentage of people who clicked on your ad and converted. Another benefit of using negative keywords in PPC campaigns is an improved quality score (A Google AdWords quality score determines the performance of your

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28Oct
Bounce rate vs Drop off How to fix it

Bounce Rate vs Drop Off: How to Fix it

Digital Marketing, SEO No Comments

Are you struggling to increase traffic to your site, or drive engagement? Chances are a high bounce rate could prevent you from reaching your goals of growing your business. When a visitor bounces off your landing page, a lot of work needs in terms of stopping this from happening.

Our teams of SEO experts in Seattle know exactly what is best for your site.

There is more than one way to improve the engagement rate and reduce

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