Category Archive for : ‘Digital Marketing’

14Apr

Video SEO and how you can rank on Google

Digital Marketing, SEO No Comments

The techniques applied when implementing SEO for a website are different from those applied to a video SEO. Video SEO is nothing like website SEO.

According to a 2017 report, over 60% of YouTube videos that appeared on Google had a different ranking hierarchy on YouTube. Despite strategizing, optimizing, and editing videos, some of the videos that ranked on Google failed to rank on YouTube and vice-versa. So, what must have gone wrong?

At Seattle New Media,

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31Mar
google ads remarketing

How to set up a successful Google Ads Remarketing Campaign?

Digital Marketing, Marketing, PPC No Comments

Are your current marketing efforts failing to attract customers and engage them?

According to sources, only 2% to 4% of site visits end up as transactions. If your business is going through such a phase, it is high time you started rethinking your marketing strategies.

Have you thought of running a remarketing campaign on Google? Running a remarketing campaign will help you to persuade your users to take the desired action, such as make a purchase, subscribe,

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27Mar
Why Breadcrumbs are important

Why Breadcrumbs are important for SEO

Digital Marketing, SEO No Comments

Businesses have started realizing the importance of digital breadcrumbs and are implementing them to guide visitors on their websites, without depending on the search functionality. Using breadcrumbs, you can track your actions and the pages that are viewed when navigating through the site.

In 2021, implementing breadcrumbs allows visitors to navigate with ease on the website, but also impacts SEO rankings, driving traffic to your website. In this article, we will examine the role of breadcrumbs

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24Mar
Google ads cost control methods

How to Keep Your Google Ads Costs Under Control

Digital Marketing, Marketing, PPC, SEM No Comments

Today, all businesses have an active presence online. Currently, the COVID-19 pandemic has impacted our lives, affecting the way we shop. Customers prefer shopping online and businesses are ready to bring them their favorite brand at their fingertips.

Every business targets a different group of customers, so the kind of promotion that applies to each business varies. That means you would need to plan your budget based on the customer category you target.

At Seattle New Media,

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29Jan

Beginner’s Guide To Conduct Competitor Analysis

Digital Marketing No Comments

Do you think your competitors are a step ahead of you?

Competition is part of the race. Your brand’s voice can be heard only if you have wise strategy and agile tactics in place. For that, you need to know what your competitors are doing. Competitor analysis does not mean stealing your competitor’s identity; but knowing your competitors to understand your audiences and the industry better. This, in turn, would help you strategize your business better,

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