Category Archive for : ‘Digital Marketing’

31Aug
Google dynamic search ads

Google Dynamic Search Ads: What You Need to Know

Digital Marketing, PPC, SEM No Comments

Help your customers find your business or products with ease when they are searching on Google. Using Dynamic Search Ads, you can use your website’s content for running ad campaigns. Dynamic Search Ads come in handy when you are experiencing any concerns with your keyword-based campaigns.

The concept of Dynamic Search Ads revolves around everything on your website. These ads will use the content on your website to generate headlines and landing pages, thereby saving time

Read more
20Aug
Easy link building strategies

Easy Link Building Strategies

Content Marketing, Digital Marketing, SEO No Comments

You can acquire hyperlinks for your website from other websites and this amazing process of link building is still one of the expert recommendations to drive traffic.

When it comes to search engine optimization (SEO), link building will help to increase not only the quantity but also the quality of inbound links to a web page, thereby improving the site’s ranking. Unlike earlier, today link building focuses on acquiring high-quality links rather than increasing the quantity

Read more
30Jul
Why mobile and desktop rankings are different

Why Mobile and Desktop Rankings are Different

Digital Marketing, SEO No Comments

Today, people have the advantage of the internet – which takes them to any site of their choice, regardless of their location. This is when Google started working on improving its algorithm, specifically focusing people who use devices, such as smartphones for search purposes. A smoother experience requires some of the best SEO practices to be implemented. According to sources, over 60% of all the internet time is spent on mobile. This stat alone implies

Read more
20Jul
List of Google penalties and how to recover

List of Google Penalties and How to Recover

Digital Marketing, SEO No Comments

As a webmaster, you are always working on safeguarding your site against Google Penalties. No one wants to see their valuable time and effort being drained just because they failed to meet Google’s standards. A Google Penalty is capable of bringing down your site’s rankings in the SERPs and if your site disappears from the SERPs, how would you drive traffic, generate leads and increase sales?

It is indeed one of the nightmares that no one

Read more
14Jul
Google Ads recommendations, what you need to know

Google Ads Recommendations: What You Need to Know?

Digital Marketing, PPC, SEM No Comments

As advertisers look for new ways to market and promote their products, Google always comes up with interesting Ads recommendations to help them out. Google’s recommendations are intended at making things much easier for advertisers. However, it is recommended that you take a closer look at these recommendations and implement only the ones that would bring your results, rather than wasting a whole lot of time on something that would negatively impact your ad campaigns.

Recently,

Read more