Category Archive for : ‘Digital Marketing’

20Jan
Tips for Marketing to a Global Audience

Tips for Marketing to a Global Audience

Digital Marketing, Marketing No Comments

Do you own a business that has been doing a great job at attracting local audiences, engaging them, and driving sales? That is excellent! 

While you are doing a great job scoping local audiences, imagine the exposure your business could get if you extended your reach above and beyond. Social media has been closing the gap brought about by geographic barriers, driving people from across the globe to explore new products and service offerings.

Digital marketing services

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10Jan
Online Reputation Management Why Your Brand Needs It

Online Reputation Management: Why Your Brand Needs It?

CRM, Digital Marketing No Comments

As they say, “there is always a calm before the storm.” Yes, in the world of online marketing, it is always calm when you sit there doing nothing to protect your brand. If you don’t act quickly, you are paving the way for the storm, jeopardizing your brand’s reputation. 

One negative word gets out and the brand lands into an uncertain pool of trouble, which will be challenging to manage if not taken care of immediately.

While

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07Jan
Influencer Marketing Trends to Watch in 2022

Influencer Marketing Trends to Watch in 2022

Digital Marketing, Marketing No Comments

After Netflix premiered its most-viewed series, Emily in Paris a year ago, the term influencer started making sense. In the critically acclaimed web series, the lead character, Emily, who works as an influencer for a marketing agency, can be seen walking around Paris, capturing moments and promoting businesses. 

The show introduced most of us to the concept of influencers. In fact, if we were to overlook the cheesy parts, we can take a page or two

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28Dec
A-B Testing Is it worth it for small businesses

A/B Testing: Is it Worth it for Small Businesses?

Digital Marketing, Marketing, SEO No Comments

One of the best ways to examine your online marketing strategies is by implementing A/B testing. Using A/B testing to compare the strategies will help you understand what works best and what needs to be reconsidered. Wikipedia coins A/B testing as a randomized experiment involving two variants: A and B, acting as the controls and variations in a controlled environment.

Besides marketing strategies, A/B testing or split testing can be used to compare different versions of

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22Dec
How to Get Online Reviews for Your Business

How to Get Online Reviews for Your Business

Digital Marketing, Marketing, SEO No Comments

You might be serving your customers well by offering satisfactory services. Have you checked what they are saying about you? Their opinions are valuable in determining the growth and success of your business.

Monitor customer feedback and implement these recommendations to enhance your offerings.

If you have no experience in requesting online reviews for your business, hire an online marketing expert to assist you. In this article, we will offer multiple tips to request reviews. If you

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