Category Archive for : ‘Digital Marketing’

10Jun
Start using Social Media Marketing

Is it the right time to start using Social Media Marketing?

Digital Marketing, SMO, Social Media No Comments

With the pandemic and the world going into lockdown, businesses have had to adopt newer strategies to attract and engage their customers online. We have seen in the previous year how the business ecosystem has been changing, with people preferring online shopping now more than ever.

Businesses have been looking for new ideas to reach out to their customers. Some of these strategies have worked, while others failed. Sometimes, what you need is a change in

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04Jun
How to use header tags

How to use header tags: A simple SEO guide

Digital Marketing, SEO No Comments

Headings are an important part of any webpage or blog post. These multiple headings can be differentiated using hypertext markup language (HTML) tags.

With an HTML title tag, you can highlight a webpage’s title, which gets displayed on SERPs. This will not be displayed within the webpage’s content body. These are referred to as meta titles.

When it comes to an HTML tag or HTML header tag, it is just a code that helps the web browser

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22May
PPC optimization strategies to increase conversions

PPC optimization strategies to increase conversions

Digital Marketing, PPC, SEM No Comments

To date, PPC is one of the most popular and preferred advertising ways to reach out to new leads, and grow sales. So, most businesses tend to include PPC as one of their advertising strategies.

When running a PPC ad, the focal point is enhancing conversion rates. In this blog post, we are discussing PPC strategies that will help increase conversions.

The first step to implementing a PPC strategy revolves around researching the right set of keywords

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07May
Why 301 redirect is important if you are upgrading your website

Why 301 redirect is important if you are upgrading your website

Digital Marketing, SEO No Comments

One of the essential SEO basics is having a clear understanding of 301 redirects. If you are an SEO professional, you would have clear experience on how simple it seems initially, but understanding how redirects can be implemented can get complex based on the specific scenario. The sooner you master it, the better.

The below are a few scenarios when 301 redirects would come in handy:

When there is a broken URL
When a page has been moved

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04May
Free and amazing chrome extensions for SEO

Free and amazing Chrome extensions for SEO

Digital Marketing, SEO No Comments

Are you looking for the perfect SEO tool for your business website? The truth is no SEO tool is perfect. What works for one website might not work for another. And it might be really expensive if you plan on paying for SEO tools. But don’t worry!

We are here to help you. In this article, we have compiled some of the best and free Chrome extensions for SEO.
Are you looking for an SEO expert in

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