Web Design Mistakes That Affect Your Blog Performance
Web designing is the process of conceptualizing, arranging, and delivering content online in an appealing manner. It can have a significant impact on the performance of a blog/website.
A blog or website that is well-designed establishes credibility and helps in gaining new customers. It requires a lot of effort and web strategies to create a flawless blog. Some common web design mistakes can impair the performance and may weaken the relationship with the user. Some of the errors that affect the performance of the blog are as follows:
- Lack of a clear CTA (Call to Action):
A CTA guides or prompts a visitor to the next step; hence it must be present in appropriate places. The CTA must not be overdone, but it must be simple. It must clearly state what the user should exactly do. Some examples are: Sign up, Subscribe, Add to cart, Buy now. These simple phrases can prompt the users and ultimately, bringing them closer to what they were looking for. Make sure you optimize your website to get better results.
- Filling up with too much content:
Sometimes too much information is displayed while web designing and this overwhelms the user. This will decrease comprehension, readability, and clarity. Some free spaces in between can increase the attention of the viewers. When a highly cluttered website is presented to the viewers, they may feel confused and leave the website. Make sure to give a hassle-free experience for the users online.
- Issues with Search Engine Optimization:
Sometimes websites are with too little content; the content may not be original or relevant. When these issues are not solved, these may lead to significant losses to the website. Hence, using long-tail keywords rather than short ones will bring about relevant leads. The content must be fresh and unique; only then the strong relationship is built with potential customers. Sometimes attention is not paid to the 404-page design. There must be a page template dedicated to this or else users may think that the website is a scam, which may harm the site’s reputation. These are all regarded as highly valuable in SEO practice.
- Slow Loading time:
Sometimes websites take time to load. This is because of the size of the media files. When the loading time is very slow, it will make the visitor leave the page. A slow load can affect the search engine ranking as well. Hence optimized media files can be used to address this issue of slow load time.
- Not understanding customer needs before implementation:
Before implementing the web design, the designers should conduct user research to understand the users’ needs and motivations. This is the design-thinking approach. You need to understand your customers’ needs to make good designs for them.
- Poorly configured navigation layout and accessibility:
When the navigational system is not proper on the website, it may drive away the users as they will have to scroll down the page infinitely. When the website has many pages, it must be categorized so that the users can navigate through the websites intuitively, or else it may be exhaustive to load all of the data. When talking about accessibility, emphasis must be placed on the color contrasts, text size, auto-playing videos, and keyboard accessibility because a variety of people will visit the website. Some of them may have specific disabilities such as visual impairment. Hence, the website must be accessible to everyone or else it may result in a bad user experience.
- Lack of consistency across various platforms and devices:
The users may visit the website from various devices or browsers, and it should be consistent and responsive to all of them. Nowadays, most people use their smartphones rather than desktop browsing. Sometimes the website designers may fail to produce an omnichannel experience. Some tools are available online to design consistent and responsive websites.
- Lack of analytics to measure performance:
There may be broken links or flaws that are not noticed; if these are not rectified, it may affect the website’s performance. There are analytics tools available that give an insight into how the people who visit the website navigate it. It provides an idea about how the website is working and what part of the website needs improvements. The website can be tested, tracked, and adjusted. Cross browsing testing, usability testing, browsing compatibility testing are some of the testings that can be done. Hence, testing the website regularly can optimize and enhance its performance.
Identifying the above mistakes will be difficult. But once it is noticed, it can be easily rectified, and it can safeguard your blog or website, making it flawless.