Ways To Use Emotion In Web Design

Way to use emotions in web design -seattlenewmedia

Are you trying to create a super awesome web design? Maybe you are spending a lot of time and resources in searching for the latest tools and designs templates that can aid you in your quest. While all is well about that, you must consider one very crucial element that almost always gets overlooked (but is the selling point of any successful web design). So are you curious to know what this element could be? The answer is ’emotions’. Emotions play a vital role in web designs. It is easy to create a rational and logical design, but what truly catches the viewer’s attention is an emotion-evoking aesthetic; an image that stirs up the observer’s emotions and registers in his memory. This article is specially designed to help understand ways to use emotions in web designing. But before we get to that part, we must try to understand how emotion and design are interconnected. This can help us in better understanding the magic behind truly emotion-evoking images.

How Emotion and Design are interconnected

The relationship between emotion and design is unique. The best designs need not be complex or grandiose in size. All it requires is a theme or hidden elements that viewers will relate with or comprehend. The biggest challenge is in creating such designs. The goal should be to create designs that evoke emotions within the observer, such that it touches him at three different levels: visceral, behavioural and reflective. The final objective of the design is to garner a truly positive appreciation for the design. Implementing this in web designs can help increase the traffic to one’s website and promote a brand’s recognition.

Emotions and designs are primarily interconnected as one cannot exist without the other. A dull design and blunt emotion serve no purpose. Emotions and designs interact to trigger the individual at three different levels: the gut feeling or first impression (visceral level), the observer’s subconscious (behaviour level) and finally the observer’s conscious judgement (reflective level). The web design should be such that it places the observer in awe, safe and warm, and inspired. The web design should inspire the observer such that he becomes a potential client or customer. Hence, emotions play an influential role in designs, and it is essential to use emotions for excellent web designing.


Here are some of the ways that one can use emotions for excellent web designing:

  1. Choice of colour:

All colours convey emotions. So, it is essential to use colours associated with the emotions you wish to convey to the audience. The choice of colour is crucial in web designing. It plays a vital role in digital marketing. Example: Red is known to signify anger or danger; light blue signifies safety and serenity; yellow signifies happiness and energy; black signifies darkness or fear.

  1. Font and typography:

The fonts that we use also play a significant role in presenting our text content of website UX. Differences can be observed while reading the same text in bold, italics, uppercase and lowercase separately. Adding design elements to text in the form of fonts influences the emotions behind the text.

  1. Choice of image:

Choice of the image is probably one of the most powerful web designing elements that evoke the most emotions. Hence it is crucial to choose images that abide by the general theme and work with other elements to convey a specific emotional message to the observer. The inclusive website design is the key to gain audience attention.

  1. Use of multimedia:

The use of multimedia in the form of videos and audio clips, which follow the general theme, can contribute towards adding more emotional flavour to one’s web design. Hence many web designs nowadays use animations, videos and tones to capture the user’s attention and inspire them. Let it touch with the best web design services to ace the multimedia game.

  1. Theme:

The general theme of web design is significant for optimizing your website. It guides the process of web designing so that all the elements together contribute towards conveying a specific emotional message.

  1. Choice of words:

Choice and usage of words play a crucial role in transmitting the emotion-laden message to the observer.

In the end, it is powerful images that speak more than words. A truly emotional web design is all that your website needs to reach the top. For it is not what all you have presented, but how you have presented it all that matters most in the end. By incorporating emotions into designs, one can easily capture the observer’s gut, unconscious, and conscious appreciation. Emotions and designs share a powerful connection that could even influence an observer’s perception and decision-making process. So the next time you are thinking about web designs get in touch with the right digital marketing agency and don’t forget to add some emotional flavour to it!