5 Essential Tips to Improve User Experience
Design is the core of any website. We are uncertain about the excitement that the year 2022 holds. However, we can expect a variety of trends to unfurl in the world of web design to enhance user experience.
Some trends flourish, while some wither away over time. There are those trends that return. Navigating through this changing landscape while adapting to these trends makes website development exciting and challenging at the same time.
In this article, we offer you tips to enhance the user experience for your website in the year 2022.
1. Prioritizing mobile-first web design
Long before the pandemic, mobile had become one of the most important mediums of information. People prefer this device for the wide range of features it offers, unlike any other device. With mobiles, accessing any information is easy, and the device has a personalized feel about it, which people tend to care about more than anything else. Moreover, mobile devices reflect the users’ personalities in themselves.
On the web, everyone wants to do something out of the box. At such a time, having an app or a website that is entirely functional on a desktop or PC counts as just regular stuff. Simultaneously, the app or the website must be functioning and responsive on any other device, including mobile.
While you sit there wiring the design concept of your websites and applications to comply with desktop’s functionalities, you need to take a leap from the conventional ideas and develop the design concept based on mobile interfaces.
Do not confuse mobile-first web design with responsive web design. Both are two different concepts but are paramount to the success of your app or website.
On that note, responsive web design is a concept that allows you to create sites, opening up a whole new level of viewer experience that includes easy reading and navigation. There is a minimum of panning, resizing, and scrolling across any device.
2. Not using or using too much Whitespace
Whitespace is one of the factors that you need to add to your essentials for enhancing the user experience. Whitespace immensely improves the readability of your content, making it legible and easy for the user to find elements other than the text.
Whitespace, when used around titles and text, helps to grab user attention by 20%. Whitespace blesses your website with a modern touch, giving it a fresh feeling.
However, whitespace, as the name suggests, takes up space. You need to be careful when using whitespace if you have a lot of content to be squeezed into your page.
Hubspot offers the best solution: include the crucial details above the fold. Surround these details with whitespace, highlighting the image or text. Do this to turn your reader’s attention to only what matters the most.
3. Including calls to actions
Calls to actions (CTAs) must be legible and provide your users with the cue on where they should be navigating on the site and what they should be doing next to find what they want.
Visual aspects, such as color, must be considered when creating these buttons. According to psychology, colors greatly influence a user’s decision-making. Colors can evoke a wide range of emotions in people, which impact their decision-making.
Besides color, you need to be careful in choosing the words on your button. Think of a verb or an action word that will excite or persuade the user to act.
Choose words wisely. Make sure the action word triggers an emotional connection, prompting the user to take the desired action. Use action-oriented, time-sensitive words on your CTA buttons.
4. Examining page speed
If your page takes too long to load, the user will leave. People get impatient, and they search for better options. Thanks to the range of choices on the internet, users can quickly find another website that will load quickly.
Mobile devices make it easier for users to browse and access any content from anywhere around the globe. If they have to wait too long to get what they want, they leave, and this increases the bounce rate.
Check your page load speed on desktop and mobile devices. See if the speed needs to be improved and work on it to enhance the user experience. You can use Google’s PageSpeed Insights tool to check your site’s speed and performance.
You can also hire a web design agency to help you with tracking the speed and enhancing it, if needed.
5. Focusing on key points in content
Only a handful of people read through the entire content. What about the others? Most people skim through the page for the most vital points. Your content must focus on offering a solution to people’s problems, making it easy for them to understand your product or service offering.
Use bullet points to list the main ideas, helping users get their hands on all the information they need.
You can even use whitespace around the bullets to help drive the reader’s attention to each section.
Make sure your headings reflect the essence of your content. One of the recommended ways to target your message to the intended audience is by including keywords in the title. Search engines are more interested in headings than any other content. So, with the appropriately optimized title, you are increasing the chances of driving traffic.
Your headings must be strong enough to guide your readers through the site, helping them find what they need. You can also use visual cues, such as size and color, to make your headings stand out.
We can never predict the next trend. However, we can keep experimenting with ideas to improve the user experience. Some concepts take shape, while some fade away over time.
Our team at Seattle New Media strives to help users accomplish their goals. We focus on creating a seamless user experience without compromising on quality.
About Seattle New Media
Seattle New Media is a web design agency offering a wide range of web design and development services to our clients across the globe. For a consultation, contact us today.