The Best CRM Software: Which One Will You Choose?

best CRM software

Customer relationship management (CRM) has been around since the dawn of the digital era. CRM has helped businesses to effectively navigate the waters of the relationship between business and customers, without any hassle.

In this post, we’ll understand the CRM system and explore the various types of CRM software available in the market.

Remember a good customer relationship software will keep you connected with your people, catering to their needs effectively and capturing insights to improve your services.

Seattle New Media offers customer relationship management services in Seattle. Talk to us for further information.

Utilizing the CRM software effectively

With CRM software, you can track all customer communications as it offers seamless integration with all your marketing and sales tools, including marketing automation, CMS, and meeting software. The software enables a centralized communication channel between your organization and customers.

Use CRM technology to help your sales and marketing teams to focus more efficiently on ensuring their customers are served and supported across platforms, answering all their queries instantly.

CRM and its uses

Today’s customers will choose to connect only with a business that knows exactly what they are looking for and is capable of delivering on its promises. Offering personalized content and value-added services is a plus.

A study reports that over 70% of customers prefer to engage with personalized content. Your customers are happy when your messaging is customized, taking into account their needs and interests.

In exchange for an efficient, affordable, and relevant customer experience, over 85% of customers are willing to share behavioral information.

However, one wrong message and your business are closer to being blocked. Imagine you send a marketing message to a customer that doesn’t interest them in any way. Depending too much on external sources to understand and analyze your customers could go wrong in many ways.

This is where using a robust system, such as CRM, could help with your marketing and sales efforts to have a clear picture of your user’s journey. With the right CRM system in place, you can track the source of the lead, the lead’s status in the sales funnel, and monitor any touchpoints between the customer and your business.

Enabling marketing automation with CRM

Integrating CRM software into your marketing automation platform would guide you in generating leads, using online forms, web forms, and clicks from search engines or social media.

Here are some of the most preferred CRM software:

  • HubSpot

    HubSpot is the CRM for the modern-day web, which was built to accommodate any futuristic updates. When compared to complex and manual systems, HubSpot is designed to be automatic and intuitive. HubSpot is capable of handling even the minutest of details – including logging emails, managing data, and recording calls. With HubSpot, you can save a lot of time and effort that can be invested in valuable selling.

    HubSpot is ranked among one of the top CRM software for small businesses.

    HubSpot makes it easy to manage your pipeline and is known for never missing a deal. With HubSpot, you can track all your deals and ensure that you are not losing an important deal ever.

    Also, you are in total control of your team’s performance.

  • Salesforce

    Powered by Customer 360, Salesforce is one of the world’s #1 CRM. Salesforce will let you take leads through a personalized customer journey. In addition, you can use this CRM to generate more sales using SMS messaging, social media, digital advertising, and emails.

    Salesforce comes with a number of advanced features and solutions for sales, customer service, team productivity, customer engagement, marketing, and more.

    Salesforce is an intelligent automation software that helps you to track emails and schedule meetings. Most businesses prefer this software for the ongoing support and enterprise-level security that it offers.

  • Zoho CRM

    Zoho CRM is a one-stop solution for all your needs. One of the best options for small-to-mid-size businesses, this software doesn’t have department-based modules. Employees at all levels would be able to understand and use this software with ease.

    You need not provide any significant trainings to your employees to use this software. They can start exploring the features of this software right away.
    With an extensive network of over 40 business tools, integration with the CRM is seamless.

    Over 150,000 customers from around 180 countries, including Netflix, are using Zoho.

    For up to three users, you can enjoy a free forever plan, with features, such as lead management, workflow rules, mobile application, task management, and document sharing.

    The paid plans include advanced features, such as real-time sales signals, customer notifications, prospect scoring capabilities, mass emails, advanced customizations, inventory management, and an AI assistant. All these features can be availed at affordable rates.

  • Salesflare

    Another popular CRM, Salesflare helps you to generate more sales through less work.

    Get started in just a few clicks and start generating more sales. With this software, you can gather your leads’ information from their social profiles, and email signatures. You don’t need to spend all your valuable time making those data entries, as Salesflare would automatically ensure that all your meetings and phone calls are tracked.

  • SharpSpring

    SharpSpring comes with a powerful, in-built CRM application, offering all marketing automation solutions. This CRM software synchronizes all your digital marketing and sales efforts.

    If you want to adopt SharpSpring but don’t want to part with the one that you are using currently, no problem. SharpSpring can be easily integrated with many third-party CRM applications. The CRM will give you visibility of your entire sales funnel, helping you understand the areas for improvement and also the areas where you excel.
    Now, you have a clear picture of what interests your current customer and how to engage your prospects.

    SharpSpring allows you to record customer details that go beyond just a name and an email address. The other details include their social media interactions, a collaboration between teams, reporting, social notes, and scheduling personalized follow-up messages.

    Features of SharpSpring:

    • Smart Email and CRM Marketing automation tools
    • Convert more leads with dynamic forms
    • Track key leads and moments
    • Design landing pages that convert
    • Readable, actionable marketing reports
    • Comprehensive social media marketing

Final thoughts

With CRM, you can optimize your leads, but it cannot be used for audience research. CRM’s role comes after you’ve done your audience research.

The data you’ve gathered using the CRM software can be used to personalize future messaging and guide your leads through the sales funnel.

Based on your requirements and the features offered by each CRM software, you can decide the one that truly fits your business.

We offer high-quality, affordable CRM services in Seattle.

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