Technical SEO Audits: Find Your SEO Mistakes
Search engines are a major part of any business. If reports are to be believed, over 60% of all online experiences are brought by the search engines. Over 50% of a website’s traffic comes from organic search.
And, the surprisingly sad fact is that only 0.78% of these searchers manage to click beyond the results on the first page of Google. So, a website that fails to make it to the first page of the SERPs should forget traffic – this website will hardly attract any visitors.
Marketers are bent on prioritizing SEO above all other inbound marketing concepts. In fact, 61% of them have stated that for them, SEO comes first before others. A site that works on well-strategized SEO concepts will drive an improved ROI.
This requires having a great SEO process in place. A number of factors, including on-page and off-page SEO, content, technical SEO, and others are a part of it.
If your firm has been failing to drive a higher ROI and you think that SEO has something to do with it, then you need expert help. Reach out to our team for professional SEO services in Seattle.
Let us deep dive into understanding technical SEO and how to find out your SEO mistakes.
First, let us understand technical SEO.
Technical SEO is the part of SEO that comprises optimizations intended at improving search engine rankings. The concept of technical SEO mainly focuses on making it easier for the search engines to crawl your site. (These would include examining robot.txt files, fixing redirects, and even improving site load time.)
The concept revolves around making your site fit enough for search engines to see, crawl, and rank it.
Optimize your website in line with Google’s webmaster guidelines and bam – your site will be Google’s favorite in no time. Make sure that the content on your website is authentic, easy to access, and user-friendly.
Another quick fix would be the site’s loading speed. If the website is slow and/or is using an unresponsive design, there is a lot of work to do.
All these technical characteristics make up technical SEO. If these technical factors are fixed, your website will have an improved organic traffic. So, now you know technical SEO is an important part of your website. How else would you find out if your site loads slow and this has been increasing your site’s bounce rate?
A detailed-oriented process of auditing your site to understand and evaluate its performance on search engines is called an SEO audit. By regularly performing an SEO audit for your site, you will be able to work on optimizing your website as required to please the search engines, which will, in turn, drive an improved ROI.Let us find out more about the technical SEO audits to improve your site’s ranking on Google.
Link building opportunities
High-quality links go a long way in determining a website’s authority. It is part of an SEO audit to provide recommendations for site-specific internal and external links.
Recommendations for internal links
Some of the internal links from your own pages are considered vital to forming authoritative hierarchies within your site. You can do it as you build new content for your site. When you are creating a new piece of content, check for similar or related content (that has been driving traffic) on your website. Once you can identify the content, find anchor text within this content that you can link to the new content.
When building external links, look for unlinked mentions. Use an SEO tool – which also comes with a content explorer tool – to help you look in those places of the web, where your brand gets mentioned.
Once you sort by domain authority, check to find out if your target has been locked on to you by linking to you. If not, then reach out to content managers and request links back to your homepage. In return, you can offer to share their article on your social accounts.
When performing an SEO audit, it is important to look for areas where you can bring about improvements in the information architecture. All you have to do is look for ways to rearrange or reorder the existing information structure.In SEO terms, it would mean redistributing or rearranging internal links on your website to pass link equity to any pages that need it. This will require you to collaborate with your web design and development team that will help develop user-friendly solutions to improve page authority without affecting quality or user experience.
Thin and duplicate content
In 2011, one of Google’s algorithm update, Panda forced sites with thin content to crackdown. “Thin content” is the kind of content that fails to meet user expectations.
Start with all the content on your website. Use any of the site audit tools that are available to understand everything about your content – including its quality and length.When it comes to duplicate content, you would be looking at almost the same subsets that you looked upon when scanning for thin content. Identifying duplicate content and making changes to it would prevent your site from incurring site penalties.
When you are scanning for thin and duplicate content on your website, you are also working on identifying the ancillary and target keywords that you need to include within your content. However, there would be those pages on your website which cannot be optimized for target and ancillary keywords.Start with keyword research: You can use a free keyword tool to look for keywords that are related to your topic and exhibit high intent, high volume, and low difficulty.Still—whenever possible, you should make sure all your pages are as optimized as possible for keywords that will help them show up in organic search. The first step in doing that is conducting keyword research.
Scan for site errors. A 404 or page not found error comes from broken links and images within your site. A broken link doesn’t earn you site penalties. However, broken links can be responsible for meddling with your site’s internal linking structure. It could also impact the user experience of users, navigating from one page to another.With site audit tools, you can comb for all the 404s happening from your site.
HTTP to HTTPS
Are you still running on HTTP? Then, don’t. Use HTTPS, which is faster, more secure, and Google’s trusted ranking signals.
An SEO audit is all the above ideas. But sometimes, what works for one site might not work for another. So, it is important to combine various tactics or use entirely different SEO audit techniques when looking for SEO-related technical issues on a site.
Are you looking for an expert SEO consultant in Seattle? Reach out to our team at Seattle New Media.
Seattle New Media is a digital marketing company, offering all kinds of SEO and web-related services to clients across the globe.