Before we discuss a website’s importance for your business, it is important to understand why exactly we need a website. A website is a platform that publishes a specific collection of content that can be accessed using a mutual domain name. There are two types of websites: one is a private website that is accessible by a company and can only be used by their employees. Another type is accessible publicly and can be accessed
Are you a rookie who is trying to build a website? Or maybe you are trying to create a blog. The world is becoming increasingly tech-savvy. There has been a rise in online stores and websites or blogs that offer a variety of services. While it is easy to create a blog or website, the trick lies not in focusing on the design of your blog or website but on the content, such that it
The techniques applied when implementing SEO for a website are different from those applied to a video SEO. Video SEO is nothing like website SEO.
According to a 2017 report, over 60% of YouTube videos that appeared on Google had a different ranking hierarchy on YouTube. Despite strategizing, optimizing, and editing videos, some of the videos that ranked on Google failed to rank on YouTube and vice-versa. So, what must have gone wrong?
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Starting July 2018, Google announced site speed as a ranking factor for mobile sites. The loading speed should be less than or equal to 3 seconds. Based on Google’s research, people really want the pages to load faster as they want answers sooner.
When was the last time you evaluated your site’s performance? Google offers speed tools to evaluate site speed. Your site’s performance determines the user experience of your pages. Besides evaluating the site’s performance
Marketers use data to reach out to a wide range of audiences. This data is mostly in the form of ads. If you think from the perspective of a consumer, targeted advertising is something no one likes. Based on a research conducted by the Pew Research Center, four in five Americans are worried about the risks posed by data collection as the brands do not reveal what they are doing with the data.
While brands expect
In 2021, WordPress was found to be one of the most popular content management systems around the world. Below are the reasons for the worldwide domination of WordPress (based on WordPress statistics 2020):
WordPress powers 39.6% of all websites on the internet.
Of all the CMS-built sites, 64.1% of them are WordPress.
Approximately 75 million users around the world are visiting WordPress-powered sites each month.
Currently, WordPress is more than a blogging platform – over 28% of the world’s
Are your current marketing efforts failing to attract customers and engage them?
According to sources, only 2% to 4% of site visits end up as transactions. If your business is going through such a phase, it is high time you started rethinking your marketing strategies.
Have you thought of running a remarketing campaign on Google? Running a remarketing campaign will help you to persuade your users to take the desired action, such as make a purchase, subscribe,
Businesses have started realizing the importance of digital breadcrumbs and are implementing them to guide visitors on their websites, without depending on the search functionality. Using breadcrumbs, you can track your actions and the pages that are viewed when navigating through the site.
In 2021, implementing breadcrumbs allows visitors to navigate with ease on the website, but also impacts SEO rankings, driving traffic to your website. In this article, we will examine the role of breadcrumbs
Today, all businesses have an active presence online. Currently, the COVID-19 pandemic has impacted our lives, affecting the way we shop. Customers prefer shopping online and businesses are ready to bring them their favorite brand at their fingertips.
Every business targets a different group of customers, so the kind of promotion that applies to each business varies. That means you would need to plan your budget based on the customer category you target.
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How often do you keep an eye on your WordPress version? For security reasons, your site must be updated at all times. Outdated websites can be easily hacked, which is a pressing issue. According to reports, in the year 2019 alone, over 45% of hacked WordPress websites were found to be running an outdated version.
Besides, if you’re planning to install a plugin, it is important to be aware of what version your site is using,