There is a strong purpose for revamping an existing site or designing a new site. When you consider all the time and money invested in the renovation or launch of a website, your efforts go in vain if the site fails to reach its target audiences.
By reaching out to as many people as possible, you are paving the way to new endeavors for your business. Your site should be accessible to all. People need to
Users are easily distracted within the first three seconds of landing on a website or web page. The website’s features must be appealing enough to avert the user from losing interest after a while.
The different stages of the user’s journey through the sales funnel, including attraction, engagement, conversion, and retention, are determined by the user’s perception of the website.
Given the fact that humans are capable of processing images 60,000 times faster than text, consider using
Do you own a business that has been doing a great job at attracting local audiences, engaging them, and driving sales? That is excellent!
While you are doing a great job scoping local audiences, imagine the exposure your business could get if you extended your reach above and beyond. Social media has been closing the gap brought about by geographic barriers, driving people from across the globe to explore new products and service offerings.
Digital marketing services
Live chat customer support has become the backbone of businesses. According to a survey metrics published by emarketing, for more than 35% of respondents, the live chat session motivated them to make their purchase. Another 60% of respondents were likely to return to the site for future purchases.
In brief:
Live chats have become integral to businesses as they provide a way for businesses to connect with and support their customers in real time.
In addition to improving
As they say, “there is always a calm before the storm.” Yes, in the world of online marketing, it is always calm when you sit there doing nothing to protect your brand. If you don’t act quickly, you are paving the way for the storm, jeopardizing your brand’s reputation.
One negative word gets out and the brand lands into an uncertain pool of trouble, which will be challenging to manage if not taken care of immediately.
While
After Netflix premiered its most-viewed series, Emily in Paris a year ago, the term influencer started making sense. In the critically acclaimed web series, the lead character, Emily, who works as an influencer for a marketing agency, can be seen walking around Paris, capturing moments and promoting businesses.
The show introduced most of us to the concept of influencers. In fact, if we were to overlook the cheesy parts, we can take a page or two
Design is the core of any website. We are uncertain about the excitement that the year 2022 holds. However, we can expect a variety of trends to unfurl in the world of web design to enhance user experience.
Some trends flourish, while some wither away over time. There are those trends that return. Navigating through this changing landscape while adapting to these trends makes website development exciting and challenging at the same time.
In this article, we
One of the best ways to examine your online marketing strategies is by implementing A/B testing. Using A/B testing to compare the strategies will help you understand what works best and what needs to be reconsidered. Wikipedia coins A/B testing as a randomized experiment involving two variants: A and B, acting as the controls and variations in a controlled environment.
Besides marketing strategies, A/B testing or split testing can be used to compare different versions of
You might be serving your customers well by offering satisfactory services. Have you checked what they are saying about you? Their opinions are valuable in determining the growth and success of your business.
Monitor customer feedback and implement these recommendations to enhance your offerings.
If you have no experience in requesting online reviews for your business, hire an online marketing expert to assist you. In this article, we will offer multiple tips to request reviews. If you
How often do you track your ad campaigns? After creating an ad campaign, some businesses neglect or forget to track the results. However, this creates a gap in their understanding of whether the ads are working or not. Tracking your ad campaigns daily offers insights into whether your campaigns are effective or not.
As the name suggests, “Pay-per-click management campaigns,” a lot is at stake and you need to find out if your strategies are working
