Web Design & Internet Marketing Blog

10Jun
Start using Social Media Marketing

Is it the right time to start using Social Media Marketing?

Digital Marketing, SMO, Social Media No Comments

With the pandemic and the world going into lockdown, businesses have had to adopt newer strategies to attract and engage their customers online. We have seen in the previous year how the business ecosystem has been changing, with people preferring online shopping now more than ever.

Businesses have been looking for new ideas to reach out to their customers. Some of these strategies have worked, while others failed. Sometimes, what you need is a change in

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04Jun
How to use header tags

How to use header tags: A simple SEO guide

Digital Marketing, SEO No Comments

Headings are an important part of any webpage or blog post. These multiple headings can be differentiated using hypertext markup language (HTML) tags.

With an HTML title tag, you can highlight a webpage’s title, which gets displayed on SERPs. This will not be displayed within the webpage’s content body. These are referred to as meta titles.

When it comes to an HTML tag or HTML header tag, it is just a code that helps the web browser

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30May
Tips to boost website engagement with animation

Tips to boost website engagement with animation

Web Design, Website Development No Comments

Today, technology has advanced in a way that websites across the globe are available at the touch of a button. The varying range of devices, including smartphones, social media platforms, and online gaming sites make it easier to find any information they need at the tip of their fingers.

Studies reveal that the volume of information that is available online is so vast that the attention span of the human mind is declining. The average human

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27May
Things to know when looking for the best hosting provider

Things to know when looking for the best hosting service provider

Updates, Website Development No Comments

All websites need to be hosted. This is what a website host does precisely – offering your website a place to reside, from where it would be accessible to its visitors.

When you look up options for website hosting – several factors, including functionality and price need to be considered. You should have a clear idea of what you are looking for, and also the knowledge of website hosting is critical. You should also be clear

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22May
PPC optimization strategies to increase conversions

PPC optimization strategies to increase conversions

Digital Marketing, PPC, SEM No Comments

To date, PPC is one of the most popular and preferred advertising ways to reach out to new leads, and grow sales. So, most businesses tend to include PPC as one of their advertising strategies.

When running a PPC ad, the focal point is enhancing conversion rates. In this blog post, we are discussing PPC strategies that will help increase conversions.

The first step to implementing a PPC strategy revolves around researching the right set of keywords

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18May
The importance of CRM analytics for your business

The importance of CRM analytics for your business

CRM No Comments

Customer relationships determine the success of any business. Regardless of the size of your company or the industry you operate in, building great customer relationships should be the core focus. Gone are the days when you pitch a product and close the sales using simple ads or sales catalogs. Customers are evolving day by day and they expect more. So, you have to think beyond pitching a product directly – something out of the box.

Today’s

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07May
Why 301 redirect is important if you are upgrading your website

Why 301 redirect is important if you are upgrading your website

Digital Marketing, SEO No Comments

One of the essential SEO basics is having a clear understanding of 301 redirects. If you are an SEO professional, you would have clear experience on how simple it seems initially, but understanding how redirects can be implemented can get complex based on the specific scenario. The sooner you master it, the better.

The below are a few scenarios when 301 redirects would come in handy:

When there is a broken URL
When a page has been moved

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04May
Free and amazing chrome extensions for SEO

Free and amazing Chrome extensions for SEO

Digital Marketing, SEO No Comments

Are you looking for the perfect SEO tool for your business website? The truth is no SEO tool is perfect. What works for one website might not work for another. And it might be really expensive if you plan on paying for SEO tools. But don’t worry!

We are here to help you. In this article, we have compiled some of the best and free Chrome extensions for SEO.
Are you looking for an SEO expert in

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29Apr

Why should you care about HTTPS and HTTP? Which one to choose?

Web Design, Website Development No Comments

Are you a blogger? Maybe you run a website. Whatever the case be, have you made the switch to HTTPS? Many people are still unaware of what HTTPS is. But what is more important is first trying to understand the basics. As a blogger or website owner, you may be looking for ways to make your website better. This may include you trying to make it faster and smoother, drawing in more visitors, adding lots

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28Apr

Why Yoast is an important plugin for your WordPress website

SEO, WordPress No Comments

Yoast is very important for the growth of your website. Yoast SEO is a beneficial search engine optimization tool, especially when you are working on a WordPress site. It is the most popular WordPress SEO plugin amongst others. Why? Because Yoast is a very user-friendly search engine and it is easy to install on any site, including self-hosted ones. Yoast SEO is an inclusive WordPress plugin that is free of cost. But you still have

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