Interesting ways in which AR can enhance web design
In recent years, we’ve witnessed the transformation of mixed realities, including augmented reality (AR), from a science-fiction trope to a reality, revolutionizing the way we interact with websites. Thanks to the recent advancements, augmented reality is gaining wider accessibility and becoming more affordable, rather than discussions on AR being limited to observations.
People are now starting to experience the boundless, real-time accomplishments of AR through various devices, including desktops, mobiles, tablets, and others. While AR has gained a lot of prominence through the advent of games, such as Pokémon Go, designers are experimenting with the various possibilities of AR to offer an incredible user experience. Our team of web designers at Seattle New Media web design company has already started exploring the potential of augmented reality in web design.
In this article, we will find out more about the interesting ways in which augmented reality can be used to enhance web design.
What is augmented reality?
Often, augmented reality is confused with virtual reality. Wikipedia defines augmented reality as an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. AR can be perceived as a system, fulfilling three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects.
In virtual reality, users are taken through an immersive, out-of-the-world-like experience. The users are driven into experiencing a physical-world experience in the virtual environment.
How is augmented reality changing the face of web design?
- Optimizing user experience for both mobile and desktop
- Encouraging e-commerce users to engage with products and services using webcams and smartphone cameras
- Offering compatible plugins, such as WordPress VR, to enhance user experience on the website
Is augmented reality the future of web design?
Recently, web designers have been actioning augmented reality to enhance web designs. When compared with wearable technologies, the application of AR on web design has a lesser possibility for lapses, giving leverage to web designers. Through the use of webcams and smartphone cameras, designers are encouraging users to engage with online products and services.
Numerous fashion retailers are already implementing AR technology to enhance the interactive experience for their customers.
Augmented reality in UI design
While augmented reality has proven its potential in enhancing user engagement, it is also changing the tools that are used to design these products. According to experts, over time, with the evolving design and development paradigms, the tools we use will become more practical.
According to an article written by Cat McClintock, augmented reality will impact designers through two user interfaces: the software and the visual target. The designers can virtually sit within their design, as they build it, realistically envisioning their design assumptions.
Arilyn is one of the AR tools that is enhancing the UI layout design. People love storytelling and this tool is leveraging this concept for product promotion.
Augmented reality in marketing
While we are on the topic of storytelling, let us not forget the fact that marketers are using storytelling as a strong tool to promote their brands. This is where augmented reality comes into play. As discussed earlier in the article, AR can play an important role in enhancing user engagement for a product, even before the user decides to buy it.
AR now allows you to build stimulated environments revolving around your products to enhance user engagement. Can you think of a better way to showcase your products?
AR is now providing marketers a better and stimulating environment, wherein users can engage and experience the product in a more lifelike way.
Education and augmented reality
Numerous universities, schools, and educational institutions are using AR for educational purposes. AR is a useful tool that drives the learner’s attention to tasks, improving the overall focus and learning ability.
Today, with more than 90% of millennials owning a smartphone and spending over 3 hours a day, browsing and chatting, it is high time educators started leveraging the power of AR for training and educational purposes.
Food and health care
You might have already spotted several restaurants using AR-driven 3D modeling, helping diners decide what to eat. Some other notable examples of AR in food are side-by-side cooking classes, food labels providing ingredient information or rewards.
When it comes to health care, augmented reality has already proven its potential in improving patient care. From educating, training, to determining whether a patient is fit for a particular procedure, augmented reality is revolutionizing digital experiences in the medical industry.
AccuVein is one example of AR influence in health care. It helps to remove the sting from having blood drawn.
Augmented reality, like any other technology, is here to make our lives easier. Over time, we can expect more and more AR-driven devices to become available.
Do you have a great AR idea or concept? Reach out to our team at Seattle New Media. The web design team at Seattle New Media is experienced at building great web designs for our clients around the world.