How to Make Your Mobile Site Load Faster

Starting July 2018, Google announced site speed as a ranking factor for mobile sites. The loading speed should be less than or equal to 3 seconds. Based on Google’s research, people really want the pages to load faster as they want answers sooner.

When was the last time you evaluated your site’s performance? Google offers speed tools to evaluate site speed. Your site’s performance determines the user experience of your pages. Besides evaluating the site’s performance using speed tools, Google suggests measuring real-world user-centric performance metrics.

Some designers might ship too many images or too much JavaScript. Based on Google’s HTTP Archive and the Chrome User Experience Report, images and JavaScript are known to add weight, affecting page load time, which impacts user experience.

If you would like to evaluate your site’s performance, an online tool, PageSpeed Insights can be used to measure the speed field data for your site. The tool also provides suggestions to improve the speed, if needed. You may use the tool Lighthouse if you want some personalized advice on improving your website’s performance, PWA, SEO, accessibility, and other factors.

Would you like some help to evaluate your site’s load speed or overall performance? Reach out to our Seattle SEO specialist for more information or consultation.

It is important to get your site evaluated so that you can work on enhancing its performance, if necessary.

In this article, we will discuss how to speed up mobile websites. Here is what you can do:

Creating a single-page website

If your website is too slow, you may want to try using a single-page website. In a Search Engine Journal article, Adam Heitzman said, “Single-page sites load easily on mobile devices and users find such websites simpler to navigate.”

Again, a single-page site need not be faster than a multi-page website. You can use a single-page website if the site belongs to the following categories:

  • For a business or brand with a single and narrow focus
  • For websites that are not content-heavy
  • If ranking for a limited range of keywords

 

Removing pop-ups

In some instances, there is no other way but to use pop-ups. Though Google doesn’t really frown upon the use of mobile pop-ups but minimizing their usage is recommended.

For instance, if you are using WordPress or another CMS to build your website, you might use a plugin to create pop-ups, which will slow down your site’s loading times. Some plugins are lightweight than others, but they are bound to impact loading times – the difference could be anywhere between .01 to .29 seconds.

Instead, you can place cookie notices or announcements on your web pages.

Removing on-page ads

If you are using on-page advertisements and experiencing slower loading speed, it is high time you thought of having these ads removed. Third parties host advertisements. So, every time, ads are called on another party’s servers, imposing increased loading times on your site as you are required to wait till the third party delivers the content to you.

The majority of users implement ad-blockers on their devices as they do not like seeing on-page ads. So, if you are using ads, remove them.

You can use one or some of the below methods to increase your site’s conversions.

  • Remarketing
  • PPC
  • Social media ads

If you need assistance to increase your site’s conversions, reach out to our Seattle SEO expert.

Minimizing the server response time

Your server affects the mobile page’s speed. Does your server transmit the first byte of resources within 200 milliseconds of getting a request? If your server waits too long to respond to a browser request, it will affect your page’s load time.

You can implement the following methods to accelerate your server’s response time:

  • Enhancing the quality of your web hosting service (including allocating adequate CPU and memory resources)
  • Minimizing the resources that are implemented on the web pages
  • Improving the web server software or configuration

 

Combining files, if possible

The best way to optimize your website to improve the load speed is by combining files, such as JS and CSS, wherever possible. For instance, a page using 10 style sheets (CSS files) could be combined into 1. The same applies to a variety of JavaScript files – combine them into one, wherever possible.

Think in terms of a site-wide JavaScript file for JavaScript on every page of your site. Similarly, maintain one template-specific JavaScript file for each page template on the site. The same applies to CSS. Referencing these files with the same file name and location is helpful when cached appropriately.

Cutting down on redirects

Do not use redirects throughout the site, if not necessary, as these will affect your site’s performance. Redirects will slow down your site. A redirect indicates that there is no document at that particular link. So, the server is required to go to the page where the document is present to retrieve it.

The same process is repeated for each file on your web page, which implies that every image, CSS file, and JavaScript will be put through the redirect.

This means that your page’s load speed would be delayed. Your users are not going to wait that long.

If you want to check for redirects and change them if you feel they are unnecessary, you can use Screaming Frog.

Conclusion

Unlike the early days of the web, when desktop websites were the more prominent choice of users, today, smartphones are the preferred choice. Be careful when you design and optimize your website. What works for the desktop might not apply to mobile sites. Keep evaluating your mobile site’s performance to identify any bugs that might slow down the loading time, resulting in lower conversions and sales.

Our team offers excellent Seattle SEO services and website design solutions to help improve your site’s performance. For more details, contact our team at Seattle New Media today.