Here’s How Not To Write For SEO

SEO. The OG content marketing hack. Always a work in progress!

For us marketers and writers, it’s something we hear daily, do daily, and improve on daily.

Even though this has been the best way to rank on search engines without shelling out a penny for a long time, this is certainly not stagnant.

SEO has moved ahead with years, and search engines have become smarter, which is why upgrading yourself regarding SEO rules is a must if you are a content marketer.

In our previous articles, we have spoken a great deal about how you can ace SEO for branding or how to use hacks like canonical URLs for SEO.

But this time around, we will go into the specific things you must AVOID while doing SEO.

Ready?

Let’s have a look at the SEO blunders that might cost you traffic, rankings, and of course, revenue!

  1. Say goodbye to outdated SEO practices.

Keyword stuffing.

Yes, it worked wonders in 2012, but it’s 2020, and Google is smarter than that!

3-4 times is excellent, but overshoot that, and you’re in danger of a penalty.

Instead, go for the newer techniques. Place the keywords in:

  • the beginning of your title
  • subheadings
  • alt tags
  • Meta description

These help Google understand what you want to convey in your articles, and you have a better chance at ranking.

  1. Write for a specific target audience.

Decide your search intent before you dive headfirst into your blog post and then write because your search intent has to be precise.

The more specific you are while targeting, the more chances are there for you to convert your readers.

Going for general content will drive you further away from your goal.

If you just want to educate people on SEO, go for a keyword like “best practices for good SEO” which people will actually search for.

In case you want to provide your SEO services, go for a keyword like “SEO services in Seattle.” The search intent for the two is entirely different!

  1. Ignoring different forms of media

Text is not the only thing that can get you to rank. It’s 2020, and micro-videos and podcasts are ruling.

Why do you think YouTube and Instagram jumped at the opportunity of creating 30-second video options? Because people loved that about Tiktok!

In fact, Google now features videos and podcasts in it’s SERPs. Keep this in mind and go for videos, audios, and images that hold your primary keywords. And read our blog on how image search can increase your traffic!

  1. Branded and Keyword-rich Anchor Text

“Click here to read” is ancient.

It’s a practice best forgotten!

Now, you either use branded anchor text or one which has target keywords. This way, you increase your brand authority and also add the keyword again.

It lets the search engine and reader know you are leading them to something meaningful!

For example, if we link our services page in an article, it would smarter to keep “SEO services in Seattle” as our anchor text rather than “Click to see our services.”

Get the drift?

  1. Not making your site mobile-friendly

Big mistake. Huge!

The mobile phone has graduated from being a gadget to an extension of our limb.

We’re on it when we’re working, eating, chilling, or when bored- 50% traffic comes in through the mobiles, isn’t it obvious?

  1. Writing to rank

Sure, we want to rank. But not at the cost of meaningful content.

Write for the reader, because that’s who you have to convince.

Put in relevant keywords, internal links, images, and whatnot. But make sure they’re meaningful.

Don’t add keywords or internal links that are not relevant to the issue being discussed. This is sure to put off the reader.

And it’s not Google who pays for your services; it’s the reader!

  1. Set your goals early

Branding? Lead generation? Conversions?

What are you up to? What stage of AIDA are you trying to overturn with that piece of content?

Once the intent is clear, you’re good to go.

And this is a major secret about how we’re climbing the charts as a top SEO agency in Seattle.

We decide what we want from the articles and then proceed to chalk out the keywords and content.

  1. Chucking the analytics part

Track your progress.

Shooting in the dark ain’t gonna help ya! And it doesn’t even cost a penny!

Google Analytics and Google Webmaster Tools are available for free and they’re great for measuring traffic, CTRs and dwell times.

A/B test as much as you want and keep monitoring the results- this way, you’ll get to know straight from the horse’s mouth about what they want.

  1. Backlink and Internal Link quality

It’s always quality over quantity, my friend!

You might stuff a hundred links in your teeny, tiny article, but it won’t rank unless they’re from high authority websites and relevant to the topic at hand.

So make sure when you add backlinks, you link to quality websites, and when you add internal links, they’re relevant and link to your best articles.

To be one of the best digital marketing services in Seattle, believe me, Seattle New Media has faced an uphill task where good SEO practices have been of paramount importance.

Any mistake you’re making, we’ve made in the good old days. Don’t worry! It’s not the end of the world. Just pull up your socks and upgrade your SEO strategies. Or hand that job over to Seattle New Media!

We’ve spent the better part of the last few years polishing our SEO efforts and have a few tricks up our sleeves. Drop a call and we’ll spill the tea!