Google Dynamic Search Ads: What You Need to Know

Google dynamic search ads

Help your customers find your business or products with ease when they are searching on Google. Using Dynamic Search Ads, you can use your website’s content for running ad campaigns. Dynamic Search Ads come in handy when you are experiencing any concerns with your keyword-based campaigns.

The concept of Dynamic Search Ads revolves around everything on your website. These ads will use the content on your website to generate headlines and landing pages, thereby saving time and effort. Dynamic Search Ads will help you to keep your ads relevant. Just add a creative description.

The most important thing to understand is that when Google Ads accounts that are well-managed with many keywords might not appear in relevant searches, Dynamic Search Ads can ensure that something like that cannot get missed out.

In this article, we will take you through things that you need to know about Dynamic Search Ads.

If you are looking for PPC services in Orlando, reach out to our team at Seattle New Media.

Dynamic Search Ads

To put it simply, when a search related to the titles or any phrases that are used frequently on your website happens, based on these titles or phrases, Google Ads will choose one of your site’s landing pages. Then Google Ads will come up with an enticing headline relevant to your ad.

This is how Dynamic Search Ads help potential customers to find what they are looking for on your site. Keep this in mind when you are selecting landing pages for your ads. Among the many titles or phrases that would be combined to generate an ad’s headline, it would be the HTML title of your page.


Dynamic Search Ads are designed to target your ads to searches, by matching them against the content from the landing pages on your website. Based on a variety of targeting options, you can decide which of the landing pages should Dynamic Search Ads be using. Use targeting types, such as URL_Contains or “Categories” or target-specific URLs URL_Equals or Page Feeds to target groups of URLs.

  • URL_Contains: Targeting pages with URLs that contain certain strings.
  • Categories: These are Google Ads-generated sets of landing pages, originating from your website – all organized under a theme. It is up to the webmaster to decide which sets of pages they want to target, how they would like to group similar pages and the level of detail.
  • Page feed: You can have a spreadsheet of URLs for the most focused controlled targeting. You can decide where to target: either the entire feed or parts of it.

Dynamic Search Ads Headlines

As the name suggests, Dynamic Search Ads headlines are generated dynamically, targeting relevant searches based on the data from the user’s search and the text that is most relevant to your site’s landing page or domain. To decide the headlines’ text that would be relevant to a page, Google will crawl and find the text, when your page, website, product feed, or domain gets submitted to generate more searches to a page.

Follow the below practices to improve the effectiveness of your Dynamic Search Ads headlines:

  • Ensure to comply with Google’s standard creative editorial policy rules for page title and headlines
  • Create calls to actions that are unique
  • Do not exceed a character limit of 60 to 90 characters when writing titles or headlines on your website

Is Dynamic Search Ads a good choice for you?

If your website keeps on changing or is constantly updated, then Dynamic Search Ads is not a recommended choice for you. If your website has well-written HTML page titles and high-quality content, Dynamic Search Ads will work for you.

With well-optimized pages, Dynamic Search Ads are proficient at identifying themes and terms on a webpage. Sites with Flashy content or images might find it challenging to implement Dynamic Search Ads as these are not in a format that Google Ads can do.

Ensure that your ads are in line with the Google Ads policies before using Dynamic Search Ads.

Below are some of the best practices to follow when using Dynamic Search Ads:

  • Start by evaluating your website’s performance. Your site’s quality is equally important as is the ads you write.
  • Come up with interesting descriptions for your ads, which are bound to leave an impact on the audiences. Also, ensure that these ads are relevant to the people you’re trying to reach.
  • Make sure you are optimizing your Dynamic Search Ads for mobile devices so that they can be found by customers who are using mobile devices.
  • Your site should be accessible at all times.
  • Stick to single-language campaigns: if you are aiming for a website domain with pages in multiple languages and you are planning on targeting searches for your ads on all these pages, you need to create a new campaign in all languages.

With Dynamic Search Ads, you no longer have to invest your time and effort in mapping keywords, bids, and text. Also, with this process, you can identify and reach out to newer markets faster than ever.

Our team of PPC experts in Orlando can help you with your ads campaign. Tell us what you are looking for and you will have it.

Seattle New Media is a digital marketing company, offering innovative solutions to modern requirements. For more details, contact us today.