The Future of SEO: SEO Trends of Google
SEO is composed of many facets in constant evolution. If SEO has long been known for on-page optimization, link-building and content production, it is becoming increasingly complex, and its ramifications extend over a multitude of disciplines. After witnessing the advent of the Opossum algorithm, from Panda’s integration to the basic algorithm and the spectacular Penguin update, which now works in real-time for the evaluation of websites, it is natural to wonder where SEO is going and what will be the web trends in the future.
Seattle New Media, SEO agency in Seattle identified 5 interesting points to explore to answer this question:
More and More Filters
Speaking of algorithm updates, here is an SEO trend that seems firmly settled on the side of Google: the search for quality and the implementation of more and more precise filters and quick sanctions for websites that do not respect not the rules and quality standards of the famous engine. In the name of more relevant results, Google seems to put its filtration devices at the heart of its algorithms and automate them for more severe and systematic sorting.
In SEO, The Content is ROI
The content, yes, but not just any. If Google has accustomed editors to optimize their content with simple keywords and to bet on the volume above all, the search engine is now much pickier. Your texts must now include a targeted lexical field and stable SEO semantics so that Google can make sure that your page really speaks to the subject implied by your keywords. The volume remains very important, but the quality is essential today: Google will rank informative texts, dense, rich, and well written.
Rank Brain is Google’s algorithm for linking Internet searches to the most relevant results by evaluating whether the user searches, such as, for an answer to a specific question, an opinion, a product over another, etc. Since this year, all searches done on Google (against only 15% of them before the update), we can say that Rank Brain has become a significant player in SEO trends 2016.
AMPs, or Accelerated Mobile Pages
Google has already expressed its goal of “bringing the mobile Web on par with native apps ( mobile-originated apps ) to keep up Google’s relevance in a world that is increasingly mobile-centric. “. It concretises it with the clear prioritization of MPA, which take less time to work and more refined on the modest screen of mobile phones. Need website help in seattle? Call today – (206) 414-9687
The results Rich Answers and The Knowledge Graph
These two components of Google are booming: the Knowledge Graph, this database of a compilation of Google results from several web sources, offers results sheets, or info boxes, where would be for example the local record of a company in the case of a search for services.
The rich answers are these little boxes that offer you detailed results by Google without the need to select a website.
If this type of Google result appears more and more often in searches, it also means that the database is expanding and that it is possible to influence what it knows about you and your business through Wikipedia and Google+, among others.
Get in touch with Seattle New Media’s SEO expert in Seattle team can help you reach more customers and make more sales.
So here are some ways to guide your SEO practices by the next big disturbances. For more information on the subject, do not hesitate to contact us or subscribe to our newsletter!