Expert Tips For Building The Perfect Product Page

Expert Tips For Building The Perfect Product Page

“Customer order placed” is one of the most exciting notifications that business owners or marketers love to find in their inboxes. However, a lot of work has to be done before a customer decides to place the product order. Starting from customers finding the product to ordering it, an entrepreneur’s journey includes a lot of uncertainties.

We never know what will happen next. A user reaches your site, finds your product, and even adds it to the cart. But before checking out, the user decides to leave. No one can know for sure if the user will return, and complete the transaction and buy the product.

According to marketers, a user’s decision to buy a product largely depends on how well the product page has been optimized.

How can you create a product page that sits well with the users?

  1. Design to grab user attention

    Implement the best web design method of using aesthetic and minimal design for your product page. The product page is your first window to attract customers. At any given time, your users can process only so much information. No matter how tempting it may feel to throw around content and text, exercise caution and include only the information that your people need to see.

    In the initial stages, you will have to experiment with the content and images to understand audience reaction regarding your product page. While some ideas are deemed to fail, there will always be those one or two ideas that people will latch onto.

    Start decluttering your product page and experiment with multiple variations before you find a balance between what appeals to and what does not appeal to your audiences.

  2. Write compelling product descriptions

    Once you manage to get users on your site, you have their undivided attention. Next comes the product descriptions. You might be tempted to copy and paste content from the manufacturer’s description of the product.

    In addition to the technical details or specifications related to your product, what else can you offer? After going through the technical details of your product, what do you want your customers to do? The most pressing question is: Why should they buy your product?

    Though writing a large piece of content to describe your product or business may seem to be compelling, stick to a shorter form of content. Convince them that your product will never be a disappointment.

    Factor in all the points that make your product the best on the market when writing product descriptions. Besides, set out how your product holds the key to their pain points.

    While you focus on including these points, don’t leave out the most important details regarding your product: its technical specifications – size, color, length, width, etc.

  3. Optimize your product page for all devices

    When designing your product page, strive to maintain consistency across its layout. Bear in mind that the user experience should be consistent for all products across all devices.

    Optimize the product image galleries for easy navigation and viewing on mobile devices. The users should be able to swipe and zoom the product image sliders on any device of their choice. Recheck if all product information available on the desktop site is included on the mobile site as well.

  4. Implement SEO best practices

    Investing in profitable search engine optimization (SEO) will drive more people to your product page. SEO is the process of optimizing your web pages to attract search engines and people to your site. When you optimize your pages for the search engines, include your users in the loop as well.

    You need to be careful with the keywords you choose for your e-commerce SEO. Your keywords are the words or phrases that people use when they are looking for your product on Google. Include your keywords in the title, description, and image alt text so that your product page will show up whenever a relevant search happens.

    Keywords are of two types: short-tail keywords and long-tail keywords. When you use short-tail keywords for your product SEO, remember that these have a high search volume and might not always work well for your business.

    However, long-tail keywords are longer phrases with a comparatively lower search volume. Many a time, these keywords might be the exact phrases or words that people search for in relation to your product.

  5. Include product photos and videos

    Include photos and videos of your products on your product page. Seeing a high-quality image on your product page will make your users feel more inclined to buy the product. You can include a variety of images of your product captured from different angles, which will give your viewers an idea of the product they are going to buy. You may also use GIFs on your product pages.

Wrapping up

Once a customer purchases a product, you can request feedback. Offer a space for customers to review your products and rate their overall experience during their product journey.

Before a customer buys your products, he/she will look for information related to return policies and shipping/transactions. You can either include all these details on your product page or create a dedicated page for adding these details.

Do you need help creating or optimizing your online store’s product page? Our team of experts at Seattle New Media can help.

About Seattle New Media

Seattle New Media is a web design and development company based out of Seattle, offering all kinds of web design and digital marketing services to our clients across the globe.

Contact us today for a consultation.