Design the Perfect Logo for Your Business
There are a number of designers who draw inspiration from others’ works and happen to design similar logos, which belong to the generic category. People tend to forget such logos. What is the difference? Is there anything unique that people can spot to say this logo is different? There are those brands that have easily recognizable logos – the ones that stay etched on the memory.
There should be something about a logo that would make you relate to it. The design of your logo can create an impact on people. Your logo’s design plays an important part in shaping how people perceive your brand. As a business owner, you need to make sure that your logo is designed cohesively so that it clearly conveys what your business represents.
Designing a logo might seem to be a very simple task. But, you should be focusing on designing a logo after researching the industry, your users, and thoughtfully considering the principles of logo design. Designers would have to create several iterations of their logo before finding the one that speaks about the business clearly.
Only an expert can promise the right design experience. Our Web Design Company in Seattle can deliver you logos that will help your business grow.
In this article, we will take you through some of the interesting steps to design a logo. It is not just about creating a design, but it is about the thought that you put into creating a logo that will connect you with your audience and help your brand grow.
Think of your brand’s journey
Every business has a journey. And this journey can be translated into a story. You need to think of how you can sell your product. You can think of creating a story that your buyers can relate to more strongly than narrating mere facts about your products. No one is interested in that unless they are looking at the specifications of your products.
You need to weave a compelling story into your logo. For instance, think of what comes to your mind when you think about Gmail’s newly designed logo, an envelope with the letter “M” – highlighted in red color. The new design of Gmail is modern and refreshing, but it is very much Gmail.
You need a perceptive – think of why you are doing it. Try conveying the reason behind why you are doing it. This would form the crux of your story – which will transform the color, shape, style, and typeface of your logo.
Describe your brand in words
Realizing your dream into reality comes next. Once you’ve worked on your story, you need to give life to the story. Come up with a term that you think will best describe your product. The word should be powerful enough to describe your brand when people think of your brand.
You can use a dictionary for this purpose. For instance, if your business is a restaurant, you could find a number of synonyms that would describe food. If you choose an online dictionary, you’d be surprised at the number of results that appear. You can go through each of these descriptions and click these to dig deeper before you find the one that suits your brand.
Choose about 10 words that describe your business and also the “why” that we discussed previously.
Use these words to find what you want
From these words, you can start sketching ideas. Once, you have the words describing your why, next you can start sketching any idea related to these words. And slowly, you will see concepts evolving. If you feel like the concepts do not fit in, do not worry. Keep working on refining each of them. At this stage, focus mainly on sketching the shape of your logo and the brand’s name.
Do not complicate the shape
Most designers can sketch symbolic components quickly; keep in mind to avoid clip-art artwork or any generic symbols or any icons that people can easily identify from other sources. People are likely to forget such icons easily. Invest your creativity at this stage and see how it helps you to come up with a great logo design.
Be careful when choosing colors
Colors should be another point of focus. When you are choosing a color for your logo, choose colors that will speak about your brand. For instance, the red color that is used in KFC’s logo. The brand is about tasty delicacies, so the red color is used to entice food lovers.
You can check for the colors that are currently trending in the market. The general rule is to stick to three colors. Choose those colors or a group of colors that will help you stand out from others.
Test your sketches
As you might have come across a number of words and colors during research, you would have a handful of sketches with you now. From these sketches, zero in on the best three concepts. This should be easier; look at the designs that entice you and choose them.
You can always reach out to your colleagues or friends for ideas. Present your concepts to someone who you think will fit the buyer persona and request their advice. This will help you understand your customers’ perceptions of your brand.
Based on their feedback, you can work on further enhancing your logo.
Fine-tune your logo
Now, you have your logo ready. You have finally found the sketch you want to work on. Now, it is time to refine or fine-tune it and perfectionize the story we discussed in #1.
Let us take a few steps back. Look closer at the terms you identified using the online dictionary at #1. Now, check your sketch and see if the sketch represents all the terms that you had identified earlier. No? You have the answer: fine-tune and work on capturing the essence of what your brand represents.
Ensure that your logo is legible – regardless of its size.
Designing a logo is not an easy process. A lot of thought needs to be invested into designing a logo that would reflect your brand’s message.
If you are looking for logo designers in Seattle, please reach out to us at Seattle New Media.
Seattle New Media is a website design and development company, offering all kinds of web design-related services to clients across the globe.