Best Technologies And Easy Payment Gateways To Create Successful E-Commerce Stores
What is E-Commerce?
E-commerce is all the rage now. For both consumers and investors. Boomers, millennials – everybody’s surfing Amazon like crazy. And every second wannabe entrepreneur is gunning to be Jeff Bezos.
But the thing is, most of us don’t even have a grasp on the concept of e-commerce. To the majority of the population, e-commerce and online shopping are one and the same. Sorry to burst your bubble.
E-commerce ≠ Online shopping
Officially, it is defined as the use of the internet for business transactions, which involve the exchange of value across organizational boundaries in return for products and services.
So booking a flight, opting for a coding course, and picking a watch off Amazon falls under the purview of e-commerce.
Why are we as consumers so addicted to e-commerce? Affordable prices. Convenience. More extensive choice of products. And why is it so lucrative for budding entrepreneurs? Higher margins. Deeper consumer insights. Larger markets. The size of your enterprise doesn’t matter- even small-medium businesses sell about 4000 items per minute on Amazon.
It is a booming industry, where unimaginable profits can be raked up. Only if you know how to milk the cow well! In this article, we will be covering different technologies and payment gateways to help you build a thriving e-commerce store and warm up to your target audience!
What is a payment gateway?
If you’re invested in e-commerce, you have definitely heard about what I am going to introduce. And the newbies who are still reading up on the ins and outs of e-commerce, pay attention. This bit is essential to make your store convenient and user-friendly for consumers.
Earlier the payment gateway would just signify the device at the checkout counter, which was used to process payments from debit and credit cards.
But now the horizon of the definition has widened with the inclusion of online payment portals. So what does this do?
Shares client information with the merchant acquiring bank to kick off the payment – this is where the transaction really happens.
E-commerce and payment gateways
Payment gateways process a majority of the cash that flows into e-commerce stores. Their main job is to authorize the transfer of funds from the buyer to the seller. It is the middle-man that allows the e-commerce website to request money from your bank account. Once approved, the payment is made securely with no glitch.
The choice of gateway for an e-commerce store is of paramount importance. Because your business may require the need to transfer significant amounts of money. In this case, you have to ensure secure payment so that neither the customer nor you lose a single penny.
Why a payment gateway is helpful for online stores
To build trust. The customer will be looking for a simple and secure checkout process. And how comfortable that experience will be for the customer depends on your payment gateway. You can coax the customer into online payments without causing them to lose data or face security issues with the right choice.
Best Five Payment Gateways Used
Have a look at the top 5 payment gateways used worldwide:
- Paypal Payments Standard
Once known as Ebay’s sidekick, Paypal is now an independent company worth a whopping $46.6 bn. Such is its brand value that the mere name makes us feel safe while paying.
And it quotes a fair price from vendors as well. You pay them only if you make money yourself- 2.9% of the amount + $0.30 (per transaction)
And all you have to do is just add the Paypal Payment Standard button on your checkout page.
With Paypal Payments Pro, they crank it up a notch. Clients no longer need to leave your page for payment! Overall, Paypal is very obviously our first choice.
User-friendly. Trustworthy. Accepted in 200 countries. Need we say more?
It’s the new kid but has almost as many functionalities as Paypal. It even lets the client stay on your site. For FREE!
The whole payment process is easy-peasy as well – they’ll take the money from the customer and deposit the amount straight in your bank. And you need not lift a finger! Charge? Same. (2.9% +$0.30 per transaction) So do we choose this over Paypal? Not yet.
- The set-up needs a legit web developer to take care of the process.
- Available to merchants in a handful of countries – Canada, UK, US, Australia, and a few other European countries.
The lesser-known member of the gang. Authorize.net accepts payment from several sources – all major credit cards and even digital solutions like Apple Pay and Paypal. Why do we recommend it?
You can avail of fraud detection services and the Sync Quickbook, which will make sure your accounts are getting updated. The catch? It’s pricey. One-time set-up – $49 Monthly fee – $25 Transaction fee – 2.9% + $0.30
Also, it is only available in a few countries like the US, UK, Canada, and Australia.
- Amazon Payments
Another name the customers will trust without the blink of an eye! Also, you get the stamp of approval from Amazon themselves, so a spike in credibility!
While leaving your site for payment, the customers have to log in and pay on the Amazon site. So you don’t even have to worry about your clients having a poor experience with payment on your website. Charge?
The same, again – 2.9% + $0.30 per transaction. But again, availability poses an issue. It is available for merchants in the US, UK, Germany, Sweden, Portugal, Luxembourg, Netherlands, Denmark, and Hungary.
Last but definitely not least. This is the closest to Paypal in functionality and availability. Available in 211 countries and providing customer support in 15 languages, 2Checkout has done quite well in the Paypal-dominated market. Even their charge is the same. And just like Paypal- free if the payment process is redirected, paid if not.
Now that we’ve listed the pros, cons, and favorites, isn’t your choice so much easier? Before you take your pick, we have more in store for you.
More intriguing information that will serve as E-Commerce 101 for you. Guess what has actually caused e-commerce to snowball into the juggernaut it is today? Technology, of course!
In fact, e-commerce as an idea can succeed only because of technology!
5 Technologies Which Can Help Boost Your Online Store
Though it is technology that has enabled e-commerce, there are a few specific technologies that are absolutely mandatory for you to open and run an e-commerce store.
Let’s see what these are:
- Artificial Intelligence
Well, no prizes for guessing this. The whole world is going gaga over it! But how is AI helping e-commerce? Personalization.
The trump card of all e-commerce businesses.
How do you think Facebook and Amazon team up and hit you with a barrage of ads when you search for a product or service?
They use AI to detect your interests and pursuits so that they can cater to your needs. This way, they are far closer to a sale, and you will need less convincing.
- Mobile Optimization
Since the mobile phone is an extension of our pals, it would be silly not to promote your products via that, right?
The e-commerce boom has come in the age of mobile phones because we carry them with us everywhere.
It can be used to track our preferences and locations for marketing purposes.
So by making your app or store mobile-friendly, you are setting your website for greater success.
Conversational marketing is definitely a new technique, but it is catching on pretty quick!
Unlike traditional marketing, conversational marketing is a two-way street where you can ask all the questions you want to before hitting BUY NOW.
For most questions, the chatbots can give generic answers fed to it. And for others, you can supply solutions to the chatbot or enable a live chat option for the customer.
- Image Search Technology
E-commerce stores are making their websites more customer-friendly with image search technology.
In case the customer finds a product on a particular website un-affordable, they can take a screenshot of the product and search for other deals on the same product throughout the internet.
It provides the customer with better user experience.
- Subscription Services
Steady revenue. Provides the website with a good idea of the customer’s preferences. Subscription services work really well because it takes a load off the customer.
Once they’ve subscribed to something- a magazine or a course or even grocery- takes a big load off their minds. And for the providers, this is a stable source of income with solid ROI.
Who could we choose but the ultimate e-commerce goals? Amazon!
Look at all the points we’ve mentioned in the guide, and you’ll see Amazon got them all right- such is the business acumen of the mighty Bezos.
They have a variety of digital payment solutions – credit card, debit card, Paypal, and even net banking.
They’ve pretty much made sure that you don’t back out of the purchase in lieu of not being comfortable with the payment method. As for technologies – they use all the ones mentioned above.
They track your preferences via artificial intelligence. They use image search technology to attract customers. Their mobile app is first class, which rarely faces glitches. Their streaming subscription service, Prime Video, is a hit all over the world.
The only party they have been late to are chatbots and live chats, and they’re testing AI-powered chatbots as we write this!
E-commerce is the gift that keeps giving – both for consumers and providers. The 21st century has proved without a doubt that the future is digital. And entrepreneurs have realized this could be a good cash cow. And so it can be!
Only if you use the right technology! Mobile phones, chatbots, artificial intelligence- these are all stepping stones to better branding and better business on the business owner’s part and better user experience on the customer’s part.
As for payment gateways, they’re a life-saver when it comes to digital payment. As such, cash payment is disappearing from most developed countries, and the onus is on the e-commerce stores to make sure that the payment procedure is safe and the experience smooth for the customers.
If you’re looking to go into the mighty e-commerce domain or are already there, this is a must-have guide. It gets you started on the fundamental technologies your store needs to be equipped with and the digital payment solutions you need to implement.
And of course, if you want a little more information, you can always drop us an email! We’d love to walk you through the critical things you need to keep in mind before jumping onto the bandwagon!