All About Website Design: How To Optimize Your Website To Get Better Results

Why web design is oh so important for your business!

Business model? Check.

Services and pricing? Check.

Website content? Check.

You’re done with the important trio for opening your website, but are you good to go? Nope! You forgot the face of your website – web design!

Your website is the digital home of your business – this is where prospects and leads land and this is what will decide if they end up as buyers or clients. It’s the first impression they gather of your business, when they decide what they think of you as a brand and you just can’t mess this up!

You may have amazing content on your website and catchy one-liners, but if your website design does not provide a satisfying user experience, there is no way you will make money from that website of yours!

A lot of thought and research should go into your website design because this also contributes heavily to conversions and revenue generation. 

We at Seattle New Media have come up with an easy-to-implement guide for you. Just this one article will tell you the little things you can fix on your website!

How web design rakes in moolah for you!

It’s an asset.  Yes, your website design is an asset for your business, for your brand. And this is why you should invest adequate time, research and money in it- to generate good sales and revenue.

There’s a good chance that your business offers multiple services and hence, you need multiple pages for it. But, keep in mind, this does not mean you go for an elaborate design.

 If you have quite a few pages you want your prospect to sift through, then it is all the more reason for you to keep a simple, minimalist design. Make your content stand out, keep clear Call-To-Action buttons and direct them to the other services easily.

It should be in sync with your brand- build your brand credibility by keeping a certain uniformity. The logo, the color scheme, the tagline- integrate all these in your web design and you’ll have loyal customers returning to your page for more services.

This is the first place where you get to interact with your future customers. Make it easy for them to contact you, search for your previous work and check your pricing. Make interaction and engagement easy for them. Make it easy for them to reach out to you!

Why having a user-friendly website design is beneficial for you!

The No.1 direction you give to your web designer is to make it user-friendly.

Because. User experience decides whether they will be returning to your page or not. User experience decides whether they will consider availing of your services. User experience decides whether they will be recommending you or not.

Your business practically hinges or whether or not your user found it easy to go through and your services enticing enough. A user-friendly website depends on five main factors:

  • Mobile Friendliness
  • Load Time
  • Simple Design and Easy Navigation
  • Well-formatted content you can skim through
  • Forms

A quick load time makes sure the customer’s patience is not tested. Over 37% people just back out and do not even try to reload a page if it is slow. With lightning speed loading, you’re already ahead of so many in the game!

Then comes the simple design- timeless, builds trust and does not look like a page trying to sell (and yet ends up selling more than complex ones!) These designs with an adequate amount of whitespace and a fixed color scheme are easy for the reader to scan, navigate through and find the CTA button. And the bonus?

They take up less space and are cheaper to host. So easy on their eyes and your wallet!

Mobile compatibility is something you just cannot miss out on- it’s an extension of our palms and many will actually sign up or purchase using their mobiles. A big chunk of your revenue may actually come from hand-held devices like phones and tablets.

And finally, the forms. Your instrument to gauge what the prospect wants from the horse’s mouth itself! So you can cater to their needs, stun them with quick response and solutions and convert them to clients!

A user-friendly website is half the battle won. Why? The user brings in the revenue. Period.

Determining User Intent- Your First Step in Planning Your Web Design

What is the user looking for? Which keyword has brought them to your website? This should be your first question. Your first point of research. The first data to draw. Because the user decides the fate of your website, your business, your revenue.

Generally, users may be of three broad types:

1. The One Who Wants to Know More

A prospect, who’s having a look at what you sell and if you are a brand with credibility. They want to know if you can be trusted.

2. The One Who’s Here to Learn

A writer or a freelancer in this field who’s reading up more on industry-specific topics.

3. The One Who’s Here to Buy

The one with the moolah. The one who’s here to buy, download or simply sign up to your newsletter!

Keep in mind. Even if the last category seems the most lucrative, all three are equally important. The first type can turn to a customer in the near future. And the second category can provide you with backlinks, social media mentions or simply more traffic!

Now what do you need to do to satisfy all three?

First of all, see what brought them here. Use Google Analytics’ tool Usr Flow Report for this.

Now the optimization part. The Navigation Bar. We’ll let you in on some genius hacks for the navbar.

Make it simple. Have a clear content hierarchy. Don’t confuse them with more than they need. Push the Contact Us page to the far right- where their eyes will progress to naturally. Simple hacks. But these work like magic!

Steps to optimise your website design

Now we’re down to the real part.  WHAT DO YOU DO?

Optimizing your website design will require loads of research, analytics and trudging through data. You need SEO strategists, good developers and designers on your team. Or you need to pick up on the trends and skills yourself.

So here goes:

1. Analyze your website report

SEMRush, Google Analytics, employ what you will. Look specifically for the high-performing and low-performing pages. See which page impressed the visitors. Model the other pages on this.

2. Optimize on-page and off-page SEO

Good old keyword research is step 1 for this. Add your primary keyword to the title, the subheadings, the meta-tags and even your page URL. Write long-form content. Push 1500-2000 word blogs to your website. This is Google’s sweet spot for ranking!

For off-page, write guest blogs. Throw in links to your site in those. Contact influencers for more backlinks and social media mentions. Let the world know where you are and what you can give them.

3. Optimize for mobile

MUST DO THIS. Remember the phone is always more accessible than the laptop. A major chunk of your traffic will be using their mobile to log onto your page. So the mobile site should be equally appealing as the desktop site.

4. Speedy loading

Don’t turn off your visitors even before you’ve shown them your site. Use a simple design- takes up less space and doesn’t take time to load. Mesmerise them seconds after they click. Remember, if it doesn’t load quick, many will ditch the whole effort altogether!

5 things to avoid while optimizing your website – 5 common mistakes

If you’re disappointed with your traffic, rather than moping, get down to introspection. Where did you go wrong? What could have been better?

Which mistake let you down? To help you, we’ve come up with 5 common mistakes that are likely to mess up your organic traffic. Read on to see if you are making one of these yourself!

1. No Responsive Design

Make your design accessible. To one and all. No matter what device they are using. If you go wrong here, you are potentially giving up a chunk of visitors who would come through mobile and tablet.

2. A Slow Website

Seriously, why? 40% of searchers don’t even bother to reload a slow page. So all your pretty designs are of no use. Further, slow loading also pushes your website down the Google page ranking.  You’ve lost the game even before a single shot was taken! Go fix this now!

3. Poor formatting

Messy, inconsistent font. Too little space between letters. Paragraphs packed in closer than they should be. Remember, we have a really short attention span. If your readers aren’t finding the font and format to be easy on their eyes, they’ll ditch and run. Don’t let that happen.

4. Make it skimmable

1600 words. Packed with facts. Fun anecdotes. Your blog may be a joy to read, but there’s a good chance a very slim fraction will read through the whole thing. So format it well.

Divide into parts. Use bold subheadings. Bullets and numbers. Make it easy for the reader to skim through and get an idea of what you want to say.

5. Poor use of whitespace

The dark horse. Website designers often ignore the power of the whitespace! It’s a good tool to divert focus!

On a page where you have important content to show, add in whitespace. No frills. Just whitespace so that the readers eyes can find what is important in a jiffy. Your content.

Case Study

Have a look at the Los Angeles Times website. Among the leading newspapers of the country. No frills. No colors. No carousels. Booming traffic! Simply because of clever web design.

  • It has a simple design, so it loads fast.
  • Strategic use of whitespace to direct you to the blogs listed.
  • Consistent font across webpage, with word and letter spacing optimal.
  • Each blog has a hook in the beginning and bold subheadings, so you can just scroll through.
  • The hierarchy in the navigation bar is done according to our reading style- left to right. They have a simple few tabs of the navigation bar and a Log In button on the far right.

This is what a killer website looks like. Simple and easy to make, but most effective.

Summary – How to optimize your website 

It’s simple really. To get the best results for your website, you just need to tweak your design in a few ways. Determine the user intent. Play around with keywords and optimize the on-page and off-page SEO.

And what about the design? Simple design. Consistent font. Good use of the whitespace. Make it mobile compatible. Use a quick server.

Just a few simple rules and what’s the result? Traffic shooting up by insane amounts!

Conclusion

You’ve got the drift. Web design is important. For SEO. For traffic. For business. So why wait? Seattle New Media has the best tools in its arsenal and a team of qualified designers who will sweat over your website optimization! Give us a holler to see what we can do for you!