Today, people have the advantage of the internet – which takes them to any site of their choice, regardless of their location. This is when Google started working on improving its algorithm, specifically focusing people who use devices, such as smartphones for search purposes. A smoother experience requires some of the best SEO practices to be implemented. According to sources, over 60% of all the internet time is spent on mobile. This stat alone implies
Whenever you are choosing keywords for your marketing campaign, the list should be the best because these keywords are at the heart of any campaigns. The keywords that are entered into Google or any search engines are intended to drive organic and non-organic traffic.
What are Keywords?
Whenever people make a search, they use certain terms which are the words or phrases that are used to match ads. These words or phrases are referred to as Keywords.
As a webmaster, you are always working on safeguarding your site against Google Penalties. No one wants to see their valuable time and effort being drained just because they failed to meet Google’s standards. A Google Penalty is capable of bringing down your site’s rankings in the SERPs and if your site disappears from the SERPs, how would you drive traffic, generate leads and increase sales?
It is indeed one of the nightmares that no one
As advertisers look for new ways to market and promote their products, Google always comes up with interesting Ads recommendations to help them out. Google’s recommendations are intended at making things much easier for advertisers. However, it is recommended that you take a closer look at these recommendations and implement only the ones that would bring your results, rather than wasting a whole lot of time on something that would negatively impact your ad campaigns.
Your website is the face of your business online. It represents your brand’s voice and gives your people a medium to connect with your business. The website plays a vital role in creating an emotional connection between your business and your potential prospects. If your website is professional and appealing, undoubtedly, people will reach out to you, improving your conversions.
Having a strong online presence is one of the keys to starting a successful business. So,