Ways to reduce your CPC on Google Ads
Everything comes with a price. When someone clicks on your ad on Google, it brings you excitement. But this click doesn’t come free of cost. Google charges a price for every click on your ad and this price is known as Cost per Click (CPC).
CPC, being the foundational metric of the AdWords Campaigns, determines the cost of each click per ad. Unless you have a good understanding of the AdWords bidding strategy, it would be