A/B Testing: Is it Worth it for Small Businesses?
One of the best ways to examine your online marketing strategies is by implementing A/B testing. Using A/B testing to compare the strategies will help you understand what works best and what needs to be reconsidered. Wikipedia coins A/B testing as a randomized experiment involving two variants: A and B, acting as the controls and variations in a controlled environment.
Besides marketing strategies, A/B testing or split testing can be used to compare different versions of