Archive for: December 28, 2021

28Dec
A-B Testing Is it worth it for small businesses

A/B Testing: Is it Worth it for Small Businesses?

Digital Marketing, Marketing, SEO No Comments

One of the best ways to examine your online marketing strategies is by implementing A/B testing. Using A/B testing to compare the strategies will help you understand what works best and what needs to be reconsidered. Wikipedia coins A/B testing as a randomized experiment involving two variants: A and B, acting as the controls and variations in a controlled environment.

Besides marketing strategies, A/B testing or split testing can be used to compare different versions of

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22Dec
How to Get Online Reviews for Your Business

How to Get Online Reviews for Your Business

Digital Marketing, Marketing, SEO No Comments

You might be serving your customers well by offering satisfactory services. Have you checked what they are saying about you? Their opinions are valuable in determining the growth and success of your business.

Monitor customer feedback and implement these recommendations to enhance your offerings.

If you have no experience in requesting online reviews for your business, hire an online marketing expert to assist you. In this article, we will offer multiple tips to request reviews. If you

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16Dec
Google URL Builder Learn to Track Campaigns in Google Analytics

Google URL Builder: Learn to Track Campaigns in Google Analytics

Digital Marketing, SMO No Comments

How often do you track your ad campaigns? After creating an ad campaign, some businesses neglect or forget to track the results. However, this creates a gap in their understanding of whether the ads are working or not. Tracking your ad campaigns daily offers insights into whether your campaigns are effective or not.

As the name suggests, “Pay-per-click management campaigns,” a lot is at stake and you need to find out if your strategies are working

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11Dec
Inbound vs. Outbound Marketing What’s the Difference

Inbound vs. Outbound Marketing: What’s the Difference?

Digital Marketing, SEM, SEO, Social Media No Comments

Marketing is a business concept in which marketers tend to do everything in their power to grab their audiences’ attention. You come up with a variety of strategies. Often, you must mix some of these strategies and experiment to see what works well with your people. Some strategies might seem to resonate with your audiences, while others need to be tweaked. In the wide arena of business, outbound marketing and inbound marketing have found a

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07Dec
Expert Tips For Building The Perfect Product Page

Expert Tips For Building The Perfect Product Page

Web Design, Website Development No Comments

“Customer order placed” is one of the most exciting notifications that business owners or marketers love to find in their inboxes. However, a lot of work has to be done before a customer decides to place the product order. Starting from customers finding the product to ordering it, an entrepreneur’s journey includes a lot of uncertainties.

We never know what will happen next. A user reaches your site, finds your product, and even adds it to

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