Facebook reach is almost dead. Instagram reach is deplorable. LinkedIn reach has plummeted as well. True revenue generation from these platforms is turning out to be quite tricky nowadays.
But guess the one marketing platform that just keeps giving? Email marketing.
Many people are under the sad misconception that with the advent of social media and PPC routes like Facebook ads and Google AdWords, email marketing is dying.
But nope, it’s far from the truth! Not only