Archive for: December 28, 2020

SEO services form an integral part of the digital marketing plan of a business. Search Engine Optimization refers to optimizing your website to be found by search engines.

Search engines are the prime factor of diverting traffic to your website. You can increase the number of visitors on your website through SEO services.

One way of boosting your SEO is through Google My Business. Google My Business is a free tool created by Google to help increase

Digital marketing has created a market for itself in the last 7-8 years. Digital marketing, in its initial phases, was highly considered as a nice-to-have channel of marketing. But with the digital boom and expansion of internet capabilities, digital marketing took an upward turn. 

Most businesses are now shifting away from traditional channels of marketing and relying heavily on digital channels. Marketing sector is making use of digital channels such as email marketing, social media marketing,

The growth of online activities has promoted digital marketing channels for reaching out to customers. In the process, organizations are getting exposed to greater cybersecurity threats. The staggering numbers of cybercrimes have caused major setbacks to several online enterprises. Eventually, it affects digital marketing agencies also, causing a breach of essential marketing data. Several measures to stall the cybersecurity challenges have not been enough, and the hackers always seem to find a way to get

Highlight: The KPIs come from different types of social media platforms, web analytics tools, and PPC tools as well as the marketing automation and lead conversion tools that you use. 

Metrics are essential for you to track the output of your digital marketing efforts. That equips you to plan for better campaigns. Every company these days makes use of different kinds of digital marketing efforts. And it is a continuous journey of experimentation, measurement, and optimization.