7 Reasons Why High-Quality Website Design Is Crucial for Business

"How to know if my website needs a redesign?" we hear you asking.

As a business, you want eyes on your website. Your website is a crucial step to reaching that goal. A poorly designed website may deter users from your brand.

According to Oracle, 89% of visitors switch to a competitor after a bad user experience. If you're facing low sales numbers, have outdated features, or have a confusing UI, it's time for a redesign.

This article will address the importance of your website's design and illustrate the elements of a good design.

Why is quality web design important for business?

Since design is a subjective matter, you may think it’s hard to justify investing in it. But let’s look at some objective markers to understand its importance:

Low Lead Generation

Lead generation is the most obvious tell of your website's performance. Your company website is often the first impression that users have with your brand. An unsatisfactory experience can lead to potential customers taking their business elsewhere. Designing modern and intuitive websites can drive up your website traffic.

Difficult to Find

Your audience needs to find your website. A low-ranking website means potential customers may not discover your brand. That can also lead to fewer views. Web design is a crucial part of improving your website's performance. Optimizing your content for search engines makes your website feature in the top search results.

Obsolete Features

Brands that survive continue to grow throughout their life. Throughout all of these updates, new features are added, and older ones are altered or removed. It will be misleading for your customers if your website has outdated features. Eventually, this will result in reducing brand credibility. If your website contains obsolete features or content, it's time to redesign it.

Complicated UI

When consumers browse through your website, they should be able to find what they are looking for. Maintaining an intuitive UI, in general, should ensure customers stay on your website longer. Achieving higher customer retention can be as important as getting new leads. The easier your website is to navigate, the happier your customers will be.

Slow Load Time

Slow load times cost businesses $2.6 Billion in sales each year. Beginner websites often overlook load times. But it can significantly reduce your customer retention. Almost half the users click away from a web page if that take more than 3 seconds to load. Businesses must commit to creating websites or web pages with faster load times or risk losing potential sales.

Branding

Identifiable brands are more likely to perform better. Let us tell you why. Maintaining the same styles across multiple marketing channels will improve your branding. That creates a flow that your customers can recognize.

Mobile-Friendly

Today, around 60% of all web traffic comes from mobile devices. That shows how important having a mobile-friendly website is for your audience. A website built only for a desktop does not necessarily translate easily to mobile. There could be distortion in the images, misaligned text blocks, and longer load times. That reduces customer satisfaction via mobile, which leads to reduced sales.

Ten elements of a good web design

SEO Optimized Copy

Your website's copy determines its SEO rank. So, it's crucial to have appropriate copy for your website. It allows your target audience to find your website and retain their attention.

It's not always the case that viewers who click on a website intend to buy something. They frequently ask to hear more about your company. Providing informational and persuasive material in equal measure will help you reach all your leads. Additionally, blogging consistently helps people recognize your brand.

Intuitive UI

Your web design needs to be user-oriented. Sometimes, companies feel that using intricate designs will demonstrate that they are "tech-savvy." However, not all types of enterprises can use it. Viewers will leave your website if they can't find what they are looking for. Users can navigate a website more easily if it is intuitive. They spend more time on your website and can access essential information faster.

For example, using search bars is a simple method that clients can use to find what they're looking for. Users only need to enter the relevant terms and your website will provide all the related results.

Responsive Design

As we've seen above, most people use mobile devices to access the internet. Therefore, a website designed for a PC might not work effectively on a mobile device. Simply making the webpage smaller to fit on a mobile device won't cut it. It can distort images, make viewing difficult, and restrict access.

To leverage mobile users, a responsive web design is pivotal. By employing a grid pattern to modify the size, positioning, and alignment based on the device, that problem can be resolved. Whether using a tablet, smartphone, or PC, it guarantees a smooth user experience.

Updated Features

If you have outdated content, that's a solid indicator that it's time to revamp your website. You risk confusing your audience with a website that has features that are out of line with your brand. False expectations could result from this, harming the reputation of your company. Creating a routine for reviewing and updating your website's features will guarantee that it stays current.

Relevant Media

The saying goes 'a picture is worth a thousand words'. With tasteful visuals, users can quickly grasp an understanding of your brand. Images and videos also expand on your target demographic by including viewers with shorter attention spans and other learning disabilities.

However, overcrowding a website with too many visuals can be intimidating. The users' focus would shift too rapidly for them to gain any relevant information. Businesses combat this by using text or whitespace to break up the monotony.

Consistent Styles

Visitors to your website must be able to connect your pages and with other marketing platforms. It will be challenging for your clients to transfer knowledge across your web pages if they have wildly disparate styles. Create a style guide and color scheme that works well together for your entire website (and brand).

Fast Load Time

Slow load times not only deter viewers but are also bad for SEO. Search engines factor in the load time when determining the rank of a webpage; a slower load time means a lower SERP (Search Engine Result Pages) ranking. Therefore, optimizing your content to the fastest possible load time leads to higher click-throughs. Using the correct image dimensions and compressing files is a good way of reducing the load time.

Website Accessibility

The more people that can understand your website, the higher your leads will be. So a website aiding differently able-challenged users can improve your website's performance. Images and videos can help those with cognitive disabilities. For example, audio and alt text can let users with vision impairments browse your site effectively. Maintaining these methods and utilizing other tools on your website can support a larger audience.

Calls to Action (CTAs)

Your website may have generated leads up to this point. In the end, though, your website must provide relevant information. That can be achieved by having well-defined call-to-actions. This could be the icing on the cake for your audience. The call to action (CTA) should complement your brand image while still being noticeable enough to draw viewers in.

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